The production team Peter Riding (producer), Julia Drum (director) and PA Ruth Llewellyn together with Dr. Hugh Jackson (CAPC) spearheaded a campaign which included free booklets distributed throughout the UK, local radio programmes, displays in shopping centres and Health Centres and even included Health Visitor-led support teams. Follow-up research indicated that the programme and campaign raised awareness and prevented some accidents.
Jimmy Savile was selected to present the series' as the only person who could tell parents and carers how to prevent many of these devastating accidents without sounding patronising.
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