IMDb > And Now a Word from Our Sponsor (2013)
And Now a Word from Our Sponsor
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And Now a Word from Our Sponsor (2013) More at IMDbPro »

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And Now a Word from Our Sponsor --  An advertising CEO wakes up in the hospital speaking only in ad slogans.
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Overview

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4.7/10   594 votes »
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Release Date:
10 May 2013 (USA) See more »
Genre:
Tagline:
It's all a matter of perspective.
Plot:
An advertising CEO wakes up in the hospital speaking only in ad slogans. Full summary » | Add synopsis »
User Reviews:
Better than your average commercial break See more (7 total) »

Cast

  (in credits order)

Bruce Greenwood ... Adan Kundle

Parker Posey ... Karen Hillridge

Callum Blue ... Lucas Foster

Allie MacDonald ... Meghan Hillridge

Rhys Ward ... Jason
Allison Dawn Doiron ... Jenny

Howard Rosenstein ... Senator James Allen

Natalie Radford ... Susan

Jamie Spilchuk ... Dr. Lewis

Paul James Saunders ... Chairman

James Wallis ... Ben
Garth Mercer ... Joe Salesman

Rachel Wilson ... Mary

Jessica Harmon ... Car Saleswoman
rest of cast listed alphabetically:
W. Steven Wright ... Guy in Hallway
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Directed by
Zack Bernbaum 
 
Writing credits
(in alphabetical order)
Michael Hamilton-Wright  writer
Michael Hamilton-Wright 

Produced by
Zack Bernbaum .... executive producer
Rachael Costa .... consulting producer
John Hamilton .... executive producer
Michael Hamilton-Wright .... producer
Lynn Mooney .... executive producer
Danny Rossner .... supervising producer
 
Original Music by
Erica Procunier 
 
Cinematography by
Stephen Chandler Whitehead 
 
Film Editing by
James Vandewater 
 
Casting by
Michelle Lang 
 
Production Design by
Wendy Morrow 
 
Set Decoration by
Rachelle Scarfó 
 
Costume Design by
Michael Harris 
 
Makeup Department
Trina Brink .... key hair & makeup artist
Erin Busey .... assistant hair & makeup artist
 
Production Management
Matthew Oppenheimer .... unit production manager
Burton L. Warner .... executive in charge of production
 
Second Unit Director or Assistant Director
Raissa Dietl .... extras co-ordinator
Allan Harmon .... first assistant director
Joseph Kabbach .... second assistant director
 
Art Department
Derek Birch .... set dresser
Maxime Cormier .... property master
Raissa Dietl .... art department assistant
Jessamyn Horsman .... set dresser
Rachelle Scarfó .... first assistant art director: graphics
Sean Vizsy .... set dresser
Jessica Whitehead .... art department assistant
Diana Young .... set dresser
 
Sound Department
Joe Barrucco .... sound re-recording mixer
Joe Barrucco .... supervising sound editor & sound design
Tod Bovingdon .... sound recordist
José Gagnon Brambilla .... sound editor
Eric Hoop .... boom operator
Kevin Jamey .... foley artist
Jamie Lim .... assistant foley artist
Jamie Lim .... sound editor
 
Visual Effects by
Damian Drago .... visual effects artist
Christopher Rush Harrington .... visual effects producer
James B. Myers .... visual effects artist
Jamie Sapp .... visual effects artist
Heather Toll .... visual effects coordinator
Cameron VanHook .... visual effects artist
Kevin VanHook .... visual effects artist
 
Camera and Electrical Department
Scott Baker .... camera operator
Tyler Emms .... grip
Tex Entch .... grip
Michael Heathcote .... a camera / steadicam operator
Craig Jewell .... camera trainee
Craig Jewell .... data management technician
Christopher Kralik .... gaffer
Christopher Kralik .... still photographer
Catalin Patrichi .... best boy electric
Max Putintsev .... key grip
Robert Tagliaferri .... first assistant camera
Dan Grease White .... second assistant camera
 
Costume and Wardrobe Department
Bonnie Brown .... set costumer
Krista Generall .... wardrobe intern
 
Editorial Department
Conor Fisher .... assistant colorist
Sarah Kosmack .... commercial editor
Wade Odlum .... colorist
Monica Remba .... opening sequence editor
Scott Renaud .... title sequence designer
 
Music Department
Gary Honess .... recording and mixing engineer
Shin Kim .... music programmer
Marie-Eve Sarrazin .... music preparation
Brian Seligman .... composer: additional music (uncredited)
 
Other crew
Aaron Brown .... production assistant
Rachael Costa .... clip consultant
Anthony D'Alessandro .... production assistant
Cynde Harmon .... production accountant
Myles Herod .... production assistant
Daniel Leznoff .... production assistant
Tyler Nadeau .... production assistant
Lyne Riel .... pre-production coordinator
JoAnne Rivers .... production coordinator
Jake Thomas .... location manager
Steve Zaslavsky .... clip coordinator
 

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Additional Details

Also Known As:
Runtime:
87 min
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Aspect Ratio:
2.35 : 1 See more »

FAQ

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13 out of 14 people found the following review useful.
Better than your average commercial break, 17 May 2013
Author: Steve Pulaski from United States

Adan Kundle (Bruce Greenwood) is a brilliant marketing executive with age-old tricks of the trade which have pushed him on to the road of success. After he passes out in front of TV's at the mall, he can only speak and communicate through ad-slogans. You know, like "have it your way," "you're now free to roman around the cabin," and "Maybe it's Maybelline?" He is taken in by his CEO Karen Hilldridge (Parker Posey), who is a single mother living with her bitchy, hormonal daughter. While Adan is on leave from his company, Karen is trying to assure it won't be taken over by a much-younger executive despite the current owner being unable to communicate coherently. She must find a way to keep the company under the control of Kundle and find a way to restore his stability.

I contemplated littering my review of Zack Bernbaum's And Now a Word from Our Sponsor with an abundance of ad-slogans myself, but I feel that would be smarmy and dishonest. It's a film that almost, just almost gets by solely on the likability of Bruce Greenwood as a screen presence. Even in his wacky, mentally-disjointed state he remains as friendly and innocuous as one could be. The soft, reminiscent smile he wears after reciting a slogan that was meant to be encouraging or a compliment is simply priceless and the entire character he builds off of one quirky-feature is heartwarming.

However, the issue I take with the character is how little we actually know about him. When the movie begins, he is already awake in the hospital, alert, active, and comfortable aside from difficulty communicating. Never do we get insight or experience from when Adan was a normal-talking executive who could hold a conversation and construct an empire. Because of this, we really don't know exactly what we are missing in terms of personality and character.

It's this and the fact that the film is, essentially, predicated off a one-note joke. The cuteness of the cleverly-placed witticisms involving the ad-slogans never wears off, but the comedic value does making the classification for And Now a Word from Our Sponsor more a "charmer" than a comedy. Nonetheless, there's subtle, recognizable talent dropped in here in terms of writing and focus. I can't imagine writer Michael Hamilton-Wright would say it was an easy challenge to pen lines of dialog for a character that has to bat off catchphrases on a subject germane to the one being discussed.

While the film goes on to become a bit too much of a muchness, it's still not as silly as it could've been or over-the-top and contrived. It flows slowly and delicately, careful not to belittle or offend. At a solid, serviceable eighty-seven minutes, it's better than your average commercial break.

Starring: Bruce Greenwood, Parker Posey, Callum Blue, Allie MacDonald, and Rhys Ward. Directed by: Zack Bernbaum.

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