Watch as Project Runway spin-off gets devoured by sponsoring
The original Project Runway is a classic. After 12 seasons, I can honestly say it hasn't lost its touch and never lost the quality. Heidi, Tim and Nina are absolutely fantastic, and they have been, always.
All Stars, on the other hand, is a completely different story. Stiff judges I can never agree with, boring challenges and the worst of the worst - so many product placements it's like the show is a walking commercial. If you had any doubts, the very last episode cleared them out. It's not even the very core of the challenge that was the problem
contestants were to design a dress for Marge Simpson, which, on some
level, was a fresh and brave idea - but how both companies carried that out. The working rooms were all completely swimming with The Simpsons' decorations, silhouettes and stands, Marge's portraits were everywhere (on walls, on the desks) and if you had any doubts just WHO is sponsoring the show - "gifts" were given to the designers, God-awful Simpsons sneakers. "Thank you, Marge", you could hear designers saying, barely able to cover their disgust. Alright. We got it. The Simpsons team is sponsoring. Enough.
I'm not completely against product placement, but the companies must understand it's a very delicate matter. It can't be done by throwing everything you have in storage onto the walls.
Just as I was making my peace with The Simpsons' over-sponsoring, I heard, right in the middle of sewing, someone said... "Who wants some Resource water?"
And I gave up. Me and the show must part ways. I'm sure there are hundreds of people who don't really care - they will eat everything up, everything they see on the screen, they will take in and gladly have their brains washed. Not me.
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