1 item from 2017
U.S. lifestyle channels business Scripps Networks Interactive and German broadcaster ProSiebenSat.1 have signed an extensive, multi-year license agreement.
Branded blocks of Scripps Networks’ television brands Hgtv, Diy Network, Food Network and Travel Channel will launch this spring on ProSiebenSat.1 channels. The deal covers more than 1,200 hours of lifestyle and factual entertainment programming. In addition to broadcasting rights, the pact includes online rights.
Katja Hofem, member of the management board of ProSiebenSat.1 TV Deutschland, said: “Scripps Networks’ programming, centering on food, home and gardening, Diy and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”
Jim Samples, president, international, Scripps Networks Interactive, added: “The collaboration… significantly expands our growing international footprint in one of Europe’s most dynamic territories. The deal will bring our flagship lifestyle brands to a previously untapped audience.”
Scripps programming has already aired on a number of ProSiebenSat »
- Leo Barraclough
1 item from 2017
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