It takes guts to join the indie distribution fray, especially when the market is challenged by big buyers like Netflix and Amazon Studios
(which, along with Annapurna, is optimistically taking over its own theatrical distribution) and television is chasing down the hottest indie talent. Even one-time high-flyer The Weinstein Co., which once knew better than anyone how to play the indie game, is evolving to survive during these changing times.
When Wall Street billionaires Gabriel Hammond
, 38, and his brother, Daniel, 34, launched independent producer-distributor Broad Green Pictures
three summers ago, Hollywood was skeptical. It was a strange time to reinvent a dying economic model.
Now, after trying to use arcane algorithms to determine what movies to make, Gabriel has decided to pull the plug on production. The breaking point
was the July 14 release of John Leonetti
’s “Wish Upon
,” which grossed $13.2 million on a $12 million budget. (Theaters return about half of the take to the distributor,