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No (2012/I) More at IMDbPro »

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No -- Based on a true story, when a Chilean military dictator calls for a referendum on his presidency, opposition leaders persuade a brash advertising executive to spearhead their campaign.
No -- An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.


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Down 49% in popularity this week. See why on IMDbPro.
Antonio Skármeta (play)
Pedro Peirano (screenplay)
View company contact information for No on IMDbPro.
Release Date:
9 August 2012 (Chile) See more »
Adiós, Mr. Pinochet.
An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum. Full summary » | Add synopsis »
Nominated for Oscar. Another 11 wins & 14 nominations See more »
(472 articles)
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User Reviews:
The Revolution WILL Be Televised! See more (40 total) »


  (in credits order)

Gael García Bernal ... René Saavedra

Alfredo Castro ... Lucho Guzmán

Luis Gnecco ... José Tomás Urrutia
Néstor Cantillana ... Fernando
Antonia Zegers ... Verónica Carvajal
Marcial Tagle ... Alberto Arancibia
Pascal Montero ... Simón Saavedra
Jaime Vadell ... Minister Fernández
Elsa Poblete ... Carmen
Diego Muñoz ... Carlos
Roberto Farías ... Marcelo
Sergio Hernández ... Militar
Manuela Oyarzún ... Sandra
Paloma Moreno ... Fran
César Caillet ... Cliente
Pablo Krögh ... Director de campaña
Patricio Achurra ... Político
Amparo Noguera ... Socióloga
Alejandro Goic ... Ricardo
Carlos Cabezas ... Ponce
Claudia Cabezas ... Joven Revolucionaria
Paulo Brunetti ... Publicista Campaña Sí
Iñigo Urrutia ... Coreógrafo
Pedro Peirano ... Joven Comando No
Patricio Aylwin ... Patricio Aylwin
Eugenio Tironi ... Eugenio Tironi
Juan Forch ... Juan Forch
Eugenio García ... Eugenio García
Juan Gabriel Valdés ... Juan Gabriel Valdés
Jaime de Aguirre ... Jaime de Aguirre
Florcita Motuda ... Florcita Motuda
Patricio Bañados ... Patricio Bañados
Osvaldo Silva ... Osvaldo Silva
Carmen María Pascal ... Carmen María Pascal
María Teresa Bacigalupe ... María Teresa Bacigalupe
Cecilia Echeñique ... Cecilia Echeñique
Tati Pena ... Tati Pena
Javiera Parra ... Javiera Parra
Isabel Parra ... Isabel Parra
Cristina Parra ... Cristina Parra
Milena Rojas ... Milena Rojas
Carlos Caszely ... Carlos Caszely
Gabriela Medina ... Gabriela Medina
Malucha Pinto ... Malucha Pinto
Maitén Montenegro ... Maitén Montenegro
Jorge Yáñez ... Jorge Yáñez
Claudio Narea ... Claudio Narea
Marco Antonio de la Parra ... Marco Antonio de la Parra
Ana María Gazmuri ... Ana María Gazmuri
Marcela Medel ... Marcela Medel
Reinaldo Vallejo ... Reinaldo Vallejo
Claudio Guzmán ... Claudio Guzmán
Consuelo Holzapfel ... Consuelo Holzapfel
Maricarmen Arrigorriaga ... Maricarmen Arrigorriaga
Shlomit Baytelman ... Shlomit Baytelman
Delfina Guzmán ... Delfina Guzmán
María Elena Duvauchelle ... María Elena Duvauchelle
Julio Jung ... Julio Jung
rest of cast listed alphabetically:

Richard Dreyfuss ... Himself (archive footage)

Jane Fonda ... Herself (archive footage)
Augusto Pinochet ... Himself (archive footage)

Christopher Reeve ... Himself (archive footage)
César Arredondo ... César Arredondo (uncredited)
Pablo Ausensi ... Empresario (uncredited)
Andrés Gómez ... Camarógrafo (uncredited)
Alex G. Hofmann ... Político (uncredited)

Catalina Vera ... Secretaria (uncredited)
Hugo Vásquez ... Participante campaña No (uncredited)

Directed by
Pablo Larraín 
Writing credits
(in alphabetical order)
Pedro Peirano  screenplay
Antonio Skármeta  play written

Produced by
Juan Ignacio Correa .... executive producer
Daniel Marc Dreifuss .... producer
Mariane Hartard .... executive producer
Rocío Jadue .... executive producer
Jonathan King .... executive producer
Juan de Dios Larraín .... producer
Pablo Larraín .... producer
Original Music by
Carlos Cabezas 
Cinematography by
Sergio Armstrong (director of photography)
Film Editing by
Andrea Chignoli 
Art Direction by
Estefania Larrain 
Set Decoration by
María Eugenia Hederra 
Costume Design by
Francisca Román 
Makeup Department
Margarita Marchi .... makeup
Production Management
Eduardo Castro .... production manager
Second Unit Director or Assistant Director
Gabriel Díaz .... second unit director
Art Department
Zimon Briceno .... second assistant set decorator
Zimon Briceno .... second assistant set dresser
María Eugenia Hederra .... set dresser
Angela Torti .... first assistant set decorator
Angela Torti .... first assistant set dresser
Sound Department
Miguel Hormazábal .... sound designer
Sebastian Marin .... foley recordist
Sebastian Marin .... sound effects editor
Mauricio Molina .... sound engineer
Ivo Moraga .... foley artist
Isaac Moreno .... boom operator
Roberto Zuñiga .... sound re-recording mixer
Visual Effects by
Ismael Cabrera .... colorist
Ismael Cabrera .... visual effects supervisor
Rodrigo Rojas Echaiz .... visual effects
Mauro Contreras Villegas .... visual effects artist
Wernher Schurmann .... fight choreographer
Wernher Schurmann .... stunt coordinator
Jorge Vergara .... assistant fight coordinator
Jorge Vergara .... assistant stunt coordinator
Jorge Vergara .... stunts
Camera and Electrical Department
Carlos Diaz .... video assist
Jonathan Maldonado .... assistant camera (episode)
Juan Millán .... assistant camera
Costume and Wardrobe Department
Carolina Norero .... assistant costume designer
Editorial Department
Javier Estévez .... additional editor
Catalina Marín Duarte .... additional editor
Music Department
Juan Ignacio Correa .... music supervisor
Other crew
Cameron Arguelles .... quality control
Eduardo Bertran .... director: archive footage
Martin Bohte .... post -production assistant
Cristian Echeverria .... post production head
Nicolás Ibieta .... post production adviser
Lorena Penjean .... research
Christopher L. Perez .... clearance counsel
Alejandro Wise .... production assistant

Production CompaniesDistributorsOther Companies

Additional Details

Also Known As:
Rated R for language
118 min
Aspect Ratio:
1.40 : 1 See more »
Sound Mix:

Did You Know?

The character René Saavedra, played by Gael García Bernal, is loosely based on Eugenio García.See more »
Publicista Campaña Sí:[Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.See more »
Movie Connections:
Waltz in A major, Op. 39 No. 15See more »


What's the significance of orange or oranges or eating oranges in Chile?
See more »
30 out of 37 people found the following review useful.
The Revolution WILL Be Televised!, 28 August 2012
Author: Movie-Jay from Toronto, Canada

What a captivating film this is. Gael Garcia Bernal is good as usual, an actor who just keeps getting better and better, in this movie that shows the campaign that ousted Pinochet from office from the p.o.v. of the ad guys who tailored each side's messages.

Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.

The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.

I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.

See it.

Was the above review useful to you?
See more (40 total) »

Message Boards

Discuss this movie with other users on IMDb message board for No (2012)
Recent Posts (updated daily)User
NO more close-ups... mariasrt
Funny irony about the actors in this movie sagan900
Loved the scenes with Old-Young President Aylwin sagan900
At the very end.. (so a bit of a spoiler) rayincumbria
Watch it online? blackwhiteandpink
NO Review wlink1979
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