A crisis counselor is sent by the Catholic Church to a small Chilean beach town where disgraced priests and nuns, suspected of crimes ranging from child abuse to baby-snatching from unwed mothers, live secluded, after an incident occurs.
Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by
First chilean film (and by 2015, only) to be nominated for Best Foreign Language Film by the Academy Awards (AMPAS). See more »
Publicista Campaña Sí:
[Speaking to the YES Campaign board]
If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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NO does a great deal to make the words and discourse behind an election sound very exciting
NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to "elect" General Pinochet to another eight years of dictatorship in Chile, win or lose.
Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.
So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.
The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk
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