7.4/10
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41 user 234 critic

No (2012)

R | | Drama | 9 August 2012 (Chile)
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Writers:

(screenplay), (play)
Nominated for 1 Oscar. Another 13 wins & 14 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
...
...
Néstor Cantillana ...
...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
...
Diego Muñoz ...
Carlos
Roberto Farías ...
Marcelo
Sergio Hernández ...
Militar
Manuela Oyarzún ...
Sandra
Paloma Moreno ...
Fran
César Caillet ...
Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Filming Locations:

 »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)

Gross:

$2,341,226 (USA) (14 June 2013)
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Company Credits

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Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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Connections

Referenced in Revealed: Young Hollywood (2013) See more »

Soundtracks

Valse sentimentale in F minor, Op. 51 No. 6
(Transcription for string orchestra)
Composed by Pyotr Ilyich Tchaikovsky
Performed by London Festival Orchestra
Conducted by Josef Sakonov
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Frequently Asked Questions

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User Reviews

 
The Revolution WILL Be Televised!
28 August 2012 | by (Toronto, Canada) – See all my reviews

What a captivating film this is. Gael Garcia Bernal is good as usual, an actor who just keeps getting better and better, in this movie that shows the campaign that ousted Pinochet from office from the p.o.v. of the ad guys who tailored each side's messages.

Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.

The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.

I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.

See it.


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