A crisis counselor is sent by the Catholic Church to a small Chilean beach town where disgraced priests and nuns, suspected of crimes ranging from child abuse to baby-snatching from unwed mothers, live secluded, after an incident occurs.
Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by
Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »
Publicista Campaña Sí:
[Speaking to the YES Campaign board]
If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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What a captivating film this is. Gael Garcia Bernal is good as usual, an actor who just keeps getting better and better, in this movie that shows the campaign that ousted Pinochet from office from the p.o.v. of the ad guys who tailored each side's messages.
Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.
The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.
I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.
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