7.4/10
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No (2012)

R | | Drama | 9 August 2012 (Chile)
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Writers:

(screenplay), (play)
Nominated for 1 Oscar. Another 12 wins & 14 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
...
...
Néstor Cantillana ...
...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
...
Diego Muñoz ...
Carlos
Roberto Farías ...
Marcelo
Sergio Hernández ...
Militar
Manuela Oyarzún ...
Sandra
Paloma Moreno ...
Fran
César Caillet ...
Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

 »
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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Filming Locations:

 »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)

Gross:

$2,341,226 (USA) (14 June 2013)
 »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
See more »

Connections

Featured in The 85th Annual Academy Awards (2013) See more »

Soundtracks

Waltz in A major, Op. 39 No. 15
(Transcription for string orchestra)
Composed by Johannes Brahms
Performed by St. Martin's Symphony of London
Conducted by George Callabrese
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Frequently Asked Questions

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User Reviews

 
Excellent film. You won't be disappointed.
11 August 2012 | by (Chile) – See all my reviews

First, let me start by saying that some knowledge of the events depicted in this film would come useful. I'm Chilean and lived in the country at the time so I knew what to expect, but foreigners and especially younger audiences might not. Back in 1989, there was a referendum to decide if Augusto Pinochet, Chile's dictator for the past 15 years, would stay on for another 8 or democratic elections would be held instead. The choices were "YES" for 8 more years of military dictatorship and "NO" for democratic elections to be held at the end of 1989. This film is a depiction of the political, social and creative aspects that shaped the ad campaign created by those who supported the option "NO" (hence the title of the film) the problems they faced in creating it and the memorable result achieved.

Of course, there were several other aspects that sealed Pinochet's fate as President besides a creative ad campaign, but this movie is a worthy effort to show how a country really came together and changed its destiny focusing on joy and creativity and trying to leave behind fear and anger. It's filmed video-style which really gives it an 80s look and feel; there are several real-life images and video clips which are a nice treat, because they show what the charged social atmosphere was really like back in those months. You don't need to be a Chilean to like this movie; the script and acting are top-notch and it's not a propagandistic film at all. I actually thought it was pretty objective considering this is really a polarizing subject matter in my country; the audience laughed several times and seemed to truly enjoy it. For film lovers in general, it's an intelligent piece of cinema; for History buffs an objective perspective on how things went down. For everybody else, a fun film to watch regardless. I recommend it hands down.


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