7.4/10
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No (2012)

R | | Drama | 9 August 2012 (Chile)
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Writers:

(screenplay), (play)
Nominated for 1 Oscar. Another 12 wins & 14 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
...
...
Néstor Cantillana ...
...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
...
Diego Muñoz ...
Carlos
Roberto Farías ...
Marcelo
Sergio Hernández ...
Militar
Manuela Oyarzún ...
Sandra
Paloma Moreno ...
Fran
César Caillet ...
Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

 »
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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Filming Locations:

 »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)

Gross:

$2,341,226 (USA) (14 June 2013)
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Company Credits

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Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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Connections

Referenced in Revealed: Young Hollywood (2013) See more »

Soundtracks

No lo quiero
Written by Isabel Parra
Performed by Isabel Parra, Cristina Parra, Javiera Parra, Milena Rojas, Cecilia Echeñique and Tati Penna.
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Frequently Asked Questions

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User Reviews

 
A movie in the Betamax quality
1 October 2012 | by (Spain) – See all my reviews

This is a Betamax quality movie. If you like history-related movies, this one is just for you! This movie tells history of Chile in Pinochet era from a "creative" perspective. It's always a pleasure to watch Gael Garcia Bernal who played a hero Ernesto Guevara de la Serna in Motorcyle Diaries, in this movie plays another hero: a genius advertiser who is the mastermind behind the NO campaign during Chilean political reform referendum in 1989. Horrible events such as tortures, imprisonment, street riots occurred during the Pinochet era was told, but never in a disturbing way to the audience. Whoever watches the movie may find lot of similarities in his/her countries past or current or future situation, which made the movie more attractive for me. Long after I have left the movie, I continue thinking about it; therefore, this movie is definitely going to be in my collection.


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