A crisis counselor is sent by the Catholic Church to a small Chilean beach town where disgraced priests and nuns, suspected of crimes ranging from child abuse to baby-snatching from unwed mothers, live secluded, after an incident occurs.
Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by
Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »
Publicista Campaña Sí:
[Speaking to the YES Campaign board]
If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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This is a Betamax quality movie. If you like history-related movies, this one is just for you! This movie tells history of Chile in Pinochet era from a "creative" perspective. It's always a pleasure to watch Gael Garcia Bernal who played a hero Ernesto Guevara de la Serna in Motorcyle Diaries, in this movie plays another hero: a genius advertiser who is the mastermind behind the NO campaign during Chilean political reform referendum in 1989. Horrible events such as tortures, imprisonment, street riots occurred during the Pinochet era was told, but never in a disturbing way to the audience. Whoever watches the movie may find lot of similarities in his/her countries past or current or future situation, which made the movie more attractive for me. Long after I have left the movie, I continue thinking about it; therefore, this movie is definitely going to be in my collection.
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