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No (I) (2012)

 -  Drama | History  -  9 August 2012 (Chile)
7.4
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Ratings: 7.4/10 from 13,933 users   Metascore: 81/100
Reviews: 40 user | 216 critic | 36 from Metacritic.com

An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Nominated for 1 Oscar. Another 10 wins & 8 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
Alfredo Castro ...
Luis Gnecco ...
Néstor Cantillana ...
Antonia Zegers ...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
Elsa Poblete ...
Diego Muñoz ...
Carlos
Roberto Farías ...
Marcelo
Sergio Hernández ...
Militar
Manuela Oyarzún ...
Sandra
Paloma Moreno ...
Fran
César Caillet ...
Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama | History

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

 »
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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)

Gross:

$2,341,226 (USA) (14 June 2013)
 »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »

Connections

Featured in The Oscars (2013) See more »

Soundtracks

Valse sentimentale in f minor opus 51 nº6
Transcription for string orchestra
Music by Pyotr Ilyich Tchaikovsky
Performed by London Festival Orchestra
Conducted by Josef Sakonov
See more »

Frequently Asked Questions

See more (Spoiler Alert!) »

User Reviews

 
NO does a great deal to make the words and discourse behind an election sound very exciting
13 February 2013 | by (Glasgow, Scotland) – See all my reviews

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to "elect" General Pinochet to another eight years of dictatorship in Chile, win or lose.

Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.

So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.

The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk


11 of 13 people found this review helpful.  Was this review helpful to you?

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