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No (I) (2012)

R  |   |  Drama  |  9 August 2012 (Chile)
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.



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Nominated for 1 Oscar. Another 11 wins & 14 nominations. See more awards »



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Cast overview, first billed only:
Néstor Cantillana ...
Antonia Zegers ...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
Elsa Poblete ...
Diego Muñoz ...
Roberto Farías ...
Sergio Hernández ...
Manuela Oyarzún ...
Paloma Moreno ...
César Caillet ...


Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis


Adiós, Mr. Pinochet.



Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:




| | |


Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)


$2,341,226 (USA) (14 June 2013)

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.40 : 1
See  »

Did You Know?


The teaser ad campaign René Saavedra works on throughout the movie is "Bellas y Audaces" (Beautiful and Bold) an actual soap opera that ran on Chilean national television during the first semester of 1988. See more »


Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
See more »


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Suite for Jazz Orchestra No. 1 - III. Foxtrot
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Frequently Asked Questions

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User Reviews

A movie in the Betamax quality
1 October 2012 | by (Spain) – See all my reviews

This is a Betamax quality movie. If you like history-related movies, this one is just for you! This movie tells history of Chile in Pinochet era from a "creative" perspective. It's always a pleasure to watch Gael Garcia Bernal who played a hero Ernesto Guevara de la Serna in Motorcyle Diaries, in this movie plays another hero: a genius advertiser who is the mastermind behind the NO campaign during Chilean political reform referendum in 1989. Horrible events such as tortures, imprisonment, street riots occurred during the Pinochet era was told, but never in a disturbing way to the audience. Whoever watches the movie may find lot of similarities in his/her countries past or current or future situation, which made the movie more attractive for me. Long after I have left the movie, I continue thinking about it; therefore, this movie is definitely going to be in my collection.

24 of 32 people found this review helpful.  Was this review helpful to you?

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Funny irony about the actors in this movie sagan900
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