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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Nominated for 1 Oscar. Another 12 wins & 14 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
...
...
Néstor Cantillana ...
...
Marcial Tagle ...
Pascal Montero ...
Jaime Vadell ...
Elsa Poblete ...
Diego Muñoz ...
Carlos
Roberto Farías ...
Marcelo
Sergio Hernández ...
Militar
Manuela Oyarzún ...
Sandra
Paloma Moreno ...
Fran
César Caillet ...
Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Box Office

Opening Weekend:

$71,742 (USA) (15 February 2013)

Gross:

$2,341,226 (USA) (14 June 2013)
 »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

The teaser ad campaign René Saavedra works on throughout the movie is "Bellas y Audaces" (Beautiful and Bold) an actual soap opera that ran on Chilean national television during the first semester of 1988. See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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Connections

Referenced in Revealed: Young Hollywood (2013) See more »

Soundtracks

Suite for Jazz Orchestra No. 1 - III. Foxtrot
Composed by Dmitri Shostakovich
Performed by Russian State Symphony Orchestra
Conducted by Dmitry Yablonsky
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Frequently Asked Questions

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User Reviews

 
NO does a great deal to make the words and discourse behind an election sound very exciting
13 February 2013 | by (Glasgow, Scotland) – See all my reviews

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to "elect" General Pinochet to another eight years of dictatorship in Chile, win or lose.

Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.

So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.

The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk


11 of 13 people found this review helpful.  Was this review helpful to you?

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