Don is receiving an award from the American Cancer Society for his anti-smoking editorial in the New York Times. He sees the award as a honor regardless of the fact that he has not quit smoking, that the editorial was purely a dig at Lucky Strike for pulling their business, and the people at the Society know none of this information. Roger and Pete plan on being at the awards ceremony to drum up business from the Society's wealthy Board members, who probably now see SCDP in a different league than all the other Madison Avenue agencies. Roger, still on a euphoric high (figuratively) after his LSD trip, turns to an unexpected source for help on this matter. Also attending the awards ceremony will be Megan's parents, Dr. Emile and Mrs. Marie Calvet, who have come to town partly on business, partly to see Megan and partly to meet Don and attend the ceremony. Upon meeting, Don knows that he has to do more than win a prestigious award to impress especially Dr. Calvet. A last minute attendee... Written by
Did You Know?
His name is Ed. He's at Dow-Corning. They make beautiful dishes, glassware. Napalm. And his wife's name is Lillian. Don't forget that.