Mad Men (2007–2015)
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Signal 30 

While Lane needs some help closing with a potential new client, Peter begins to crack under the pressure of both his home life and work life.



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Episode cast overview, first billed only:
Betty Francis (credit only)
Harry Crane (credit only)
Sally Draper (credit only)
Henry Francis (credit only)
Stan Rizzo (credit only)


Lane is trying to break ties with his homeland. That doesn't stop Rebecca from making friends for her and Lane with the Bakers, compatriots from England. Lane does however feel that he can take advantage of this friendship with Edwin Baker by bringing his company's business, Jaguar, into SCDP, as Jaguar is trying to enter the US market. Despite being the sole Brit in the office and thus the logical choice in his own mind to deal with a fellow Brit, Lane has no experience in account management. The process of Lane learning how to become an account manager and him being the reason SCDP gets Jaguar's almost seemingly surefire account makes Lane evaluate his professional life. Meanwhile, Pete is feeling restless in his marriage, one result from which is eying a high school senior in his driver's education class. Life at work is different as he feels he is gaining more power in the office. A small measure of that office power is being able to convince a reluctant Don and Megan to attend a ... Written by Huggo

Plot Summary | Plot Synopsis




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Release Date:

15 April 2012 (USA)  »

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Sound Mix:


Aspect Ratio:

1.78 : 1
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Did You Know?


This episode takes place in August 1966. See more »


Lane Pryce: You're a grimy little pimp. As soon as I raise my hands, I warn you, it shall be too late to run.
Pete Campbell: [chuckles nervously] Fine. You want to take your teeth out? Or do you want me to knock them out?
Roger Sterling: I know cooler heads should prevail, but am I the only one who wants to see this?
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Features Signal 30 (1959) See more »


I Just Wasn't Made for These Times
Music and Lyrics by Brian Wilson and Tony Asher
Performed by The Beach Boys
Courtesy of Capitol Records
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User Reviews

Multi-faceted episode with great ending.
6 February 2013 | by (United Kingdom) – See all my reviews

Like at least one other reviewer I was (initially) underwhelmed by this episode, but by the end realised that in fact it's one of the best. The transition of Pete, as a character we are learning to loathe to one that draws on our sympathy; the unlikely chemistry between Lane and Joan; the emerging strength of Don's wife Megan (which reaches new heights in the next episode), and of course Pete's comeuppance. Like all good episodes the threads come together and become more meaningful by the end. This episode is a triumph for Weiner and Pierson (writers) and Slattery (director) who I've always admired in front of the camera and who now proves himself (again) behind it.

Yes, Pete and Trudy's dinner party scene seems a little slow and somehow empty. But it turns out that this was important as this episode is largely about Pete's unhappiness and his feelings of emptiness and inadequacy. He is desperately trying to be upbeat only to be upstaged by Don (...before he is ultimately knocked down by Lane!).

The old rivalry between Pete and Ken Cosgrove is also subtly reprised in the closing scene where the creativity of Ken's 'Beethoven 9' story contrasts sharply with Pete's emptiness. I've always liked the closing music in Mad Men, and this one - with it's almost overpowering irony (Ode to Joy) - is one of the best.

Great stuff!

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