MOVIEmeter
SEE RANK
Up 44,075 this week

Pink Ribbons, Inc. (2011)

7.2
Your rating:
    1 2 3 4 5 6 7 8 9 10 -/10 X  
Ratings: 7.2/10 from 539 users   Metascore: 66/100
Reviews: 10 user | 22 critic | 11 from Metacritic.com

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are... See full summary »

Director:

Watch Trailer
0Check in
0Share...

Editors' Spotlight

Sundance 2015

Watch our IMDb & AIV Sundance Studio Interviews with Keith Simanton

User Lists

Related lists from IMDb users

a list of 38 titles
created 01 Aug 2011
 
list image
a list of 40 titles
created 30 Jul 2012
 
a list of 30 titles
created 22 Sep 2012
 
a list of 49 titles
created 14 Jan 2013
 
a list of 29 titles
created 29 Jan 2013
 

Related Items

Connect with IMDb


Share this Rating

Title: Pink Ribbons, Inc. (2011)

Pink Ribbons, Inc. (2011) on IMDb 7.2/10

Want to share IMDb's rating on your own site? Use the HTML below.

Take The Quiz!

Test your knowledge of Pink Ribbons, Inc..
1 nomination. See more awards »

Videos

Learn more

People who liked this also liked... 

Documentary | Drama | History
    1 2 3 4 5 6 7 8 9 10 7.4/10 X  

Destroyed in a dramatic and highly-publicized implosion, the Pruitt-Igoe public housing complex has become a widespread symbol of failure amongst architects, politicians and policy makers. ... See full summary »

Director: Chad Freidrichs
Drama
    1 2 3 4 5 6 7 8 9 10 7.2/10 X  

Summer 1966. It's time to enjoy the summer holiday, total freedom. Teenage Élise discovers that the sudden departure of her mother completely disrupts the family. Her brother Coco seeks ... See full summary »

Director: Léa Pool
Stars: Marianne Fortier, Élie Dupuis, Hugo St-Onge-Paquin
Documentary
    1 2 3 4 5 6 7 8 9 10 7.5/10 X  

Humanity's ascent is often measured by the speed of progress. But what if progress is actually spiraling us downwards, towards collapse? Ronald Wright, whose best-seller, A Short History Of... See full summary »

Directors: Mathieu Roy, Harold Crooks
Stars: Ronald Wright, Mark Levine, Robert Wright
Hot Coffee (2011)
Documentary
    1 2 3 4 5 6 7 8 9 10 7.6/10 X  

How the infamous McDonald's hot coffee lawsuit and similar cases were exploited as part of a right wing crusade to weaken civil justice.

Director: Susan Saladoff
Stars: Chuck Allen, Judy Allen, Jay Angoff
Catching Hell (2011)
Documentary | Sport
    1 2 3 4 5 6 7 8 9 10 7.8/10 X  

After the Chicago Cubs blow an opportunity to reach the World Series in 2003, Cubs fans blame the team's misfortune on fellow fan Steve Bartman, who interfered with a foul ball and prevented Moises Alou from making a catch.

Director: Alex Gibney
Stars: Moises Alou, Steve Bartman, Rod Blagojevich
Documentary | Crime | Drama
    1 2 3 4 5 6 7 8 9 10 7.6/10 X  

An investigative documentary about the epidemic of rape of soldiers within the US military.

Director: Kirby Dick
Stars: Amy Ziering, Kirby Dick, Kori Cioca
Documentary
    1 2 3 4 5 6 7 8 9 10 6.8/10 X  

A documentary that investigates incidents of hunger experienced by millions of Americans, and proposed solutions to the problem.

Directors: Kristi Jacobson, Lori Silverbush
Stars: Jeff Bridges, Tom Colicchio, Ken Cook
The Cheshire Murders (TV Movie 2013)
Documentary | Crime | History
    1 2 3 4 5 6 7 8 9 10 6.8/10 X  

In the quiet suburb of Cheshire, Connecticut, Jennifer Petit and her two young daughters were killed in a horrific home invasion; husband and father William Petit was the only one who ... See full summary »

Director: Kate Davis
Stars: Marilyn Bartoli, Deb Biggins, Michael Daluz
Overnight (2003)
Documentary
    1 2 3 4 5 6 7 8 9 10 7.1/10 X  

A documentary on the rise and stumble of Troy Duffy, the bartender-cum-filmmaker who was swept up by Miramax's Harvey Weinstein to turn his script for The Boondock Saints into a feature film.

Directors: Tony Montana, Mark Brian Smith
Stars: Troy Duffy, Jeffrey Baxter, Chris Brinker
Documentary
    1 2 3 4 5 6 7 8 9 10 7.7/10 X  

A documentary that examines the 1989 case of five black and Latino teenagers who were convicted of raping a white woman in Central Park. After having spent between 6 and 13 years each in prison, a serial rapist confessed to the crime.

Directors: Ken Burns, Sarah Burns, and 1 more credit »
Stars: Antron McCray, Kevin Richardson, Kharey Wise
Drama
    1 2 3 4 5 6 7 8 9 10 6.8/10 X  
Director: Léa Pool
Stars: Yves Jacques, Jacques Godin, Andrée Lachapelle
Anne Trister (1986)
Drama
    1 2 3 4 5 6 7 8 9 10 6.7/10 X  
Director: Léa Pool
Stars: Albane Guilhe, Louise Marleau, Lucie Laurier
Edit

Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada

Plot Summary | Add Synopsis

Taglines:

Capitalizing on hope.

Genres:

Documentary

Certificate:

Not Rated | See all certifications »
Edit

Details

Official Sites:

Country:

Language:

Release Date:

21 April 2012 (USA)  »

Filming Locations:

 »

Box Office

Budget:

CAD 1,200,000 (estimated)

Opening Weekend:

$2,721 (USA) (1 June 2012)

Gross:

$24,784 (USA) (3 August 2012)
 »

Company Credits

Show detailed on  »

Technical Specs

Color:

See  »
Edit

Did You Know?

Connections

Featured in Gruen Planet: Breast Cancer Month (2011) See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

 
Seeing Red About the Green in Pink
26 June 2012 | by (United States) – See all my reviews

You can't walk into a store these days without being inundated by the ubiquitous pink ribbons adorning every sort of product from food stuffs to clothing to automobiles. You've probably purchased something that promised a donation towards the "fight' against breast cancer. Maybe you've even participated in a 5K run to support family or friends dealing with the disease. You have the best intentions, and you're not alone. One organization has raised over 1.9 billion dollars via this method. So what has the real impact been of this phenomenon?

Sadly, not much. This disturbing fact, along with many others of equal discomfort, are at the heart of "Pink Ribbons, Inc.," a new documentary now in general release. Director Lea Pool takes Dr. Samantha King's 2006 book "Pink Ribbons, Inc. - Breast Cancer and the Politics of Philanthropy" and expands upon it via interviews, documentary footage, and current data.

Here are three facts gleaned from the film that should give everyone cause to pause:

* Since 1940, the chances of a woman developing some form of breast cancer have gone from 1 in 22 to 1 in 8.

* Only 5% of the money spent on breast cancer research goes into researching environmental causes.

* A large number of products sold that donate a portion of their proceeds towards breast cancer organizations contain ingredients known or suspected to cause cancer.

The film traces the transmogrification of the "fight" against breast cancer from political activism to consumer activism. Remember the days when you just wrote a check to The American Cancer Society? Or you joined a protest march against a corporate polluter? Now you can spend 50 cents on a container of yogurt, peel off the lid, wash it, stick it in an envelope, spend 45 cents on a stamp, and mail it back to the company so that they will make a 10 cent donation. Do the math.

And what about companies that "enlist in the war on cancer" that are on one hand developing pharmaceutical treatments for breast cancer but on the other hand sell pesticides containing cancer-causing agents?

As good as this film is in exposing the issues surrounding cause marketing, it fails to answer one simple question (though apparently not from trying. Companies are notoriously tight-lipped on the subject.) – How much do these companies profit from the sale of these products versus how much do they contribute to the cause? As one of the members of a Stage IV Cancer Support group asks, "Are they profiting from my disease?" If the answer is yes, would you still buy that paper towel?

The film's bottom line is this - Has the cheerful, fuzzy pink aura built around breast cancer to facilitate "awareness" and charitable giving obfuscated the harsh realities of the disease? We still don't know what causes it; the treatments are pretty much the same as they were 50 years ago, mortality rates are the same as they have been. Has the "branding" of the cause led us to fail to ask the tough questions? Where is the money going? How is it being spent? What exactly is being researched?

See this film. It may give you something to think about before you sign up for that next run...

www.worstshowontheweb.com


23 of 23 people found this review helpful.  Was this review helpful to you?

Message Boards

Recent Posts
The reality of the Pink Ribbon campaign cindybd748
Just watched on Netflix daddie0
'Dying at Work' info? ridearoundpomona
Not blaming the sick melinda2001
I related to this liltxgal98
breast cancer vs erectile dysfunction mspieway
Discuss Pink Ribbons, Inc. (2011) on the IMDb message boards »

Contribute to This Page