7.4/10
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Pink Ribbons, Inc. (2011)

Not Rated | | Documentary | 21 April 2012 (USA)
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2:08 | Trailer
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are... See full summary »

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1 nomination. See more awards »

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Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada

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Capitalizing on hope.

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Documentary

Certificate:

Not Rated | See all certifications »
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Release Date:

21 April 2012 (USA)  »

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Box Office

Budget:

CAD 1,200,000 (estimated)

Opening Weekend:

$2,721 (USA) (1 June 2012)

Gross:

$24,784 (USA) (3 August 2012)
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Connections

Featured in Gruen Planet: Breast Cancer Month (2011) See more »

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User Reviews

 
Unproductive Polemic

As the Founder and President of a non-profit organization which raises funds for breast cancer research I found Pink Ribbons, Inc. disturbing and unproductive. I was inclined to rattle off each offense and elaborate on why I disagree. After having settled down a bit I will, instead, express a concise reply.

I fear this film stigmatizes the business of raising funds for a worthy cause into something ugly and disingenuous. I fear movie viewers will be confused and demoralized by the film's ugly message. And, I fear past supporters may feel so degraded and shamed by this film that they will choose to direct their efforts and money elsewhere.

We at The Lynn Sage Foundation agree that a collaborative approach to medical research is ideal and that activism can be constructive. Transparency is essential. Research into environmental causes of cancer is also very welcome. Funding worthy projects is simply not possible without the aid of corporations and individuals. Government dollars are scarce and dwindling.

While their were some useful messages within the movie, the emphasis placed on sensationalism and inaccuracies is useless. We, and we presume many of our non-profits peers, would welcome the help of corporations, individuals and associates to collaborate on finding the causes, better treatments and a eventually a cure for this terrible disease.


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