7.3/10
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10 user 23 critic

Pink Ribbons, Inc. (2011)

Not Rated | | Documentary | 21 April 2012 (USA)
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Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are... See full summary »

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Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada

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Capitalizing on hope.

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Documentary

Certificate:

Not Rated | See all certifications »
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Release Date:

21 April 2012 (USA)  »

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Box Office

Budget:

CAD 1,200,000 (estimated)

Opening Weekend:

$2,721 (USA) (1 June 2012)

Gross:

$24,784 (USA) (3 August 2012)
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Connections

Featured in Gruen Planet: Breast Cancer Month (2011) See more »

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User Reviews

 
The truth as always is in the middle
19 October 2012 | by (United States) – See all my reviews

I was very eager to see this movie. I am a skeptic by nature and the barrage of pink the last few years has had me wondering. This movie has an agenda. The film wants to be the black in the pink parade. That is OK.

A valid point the film makes is that corporate America is making money on the "pink". Solid points are KFC making profits off selling dubious food under the "pink" banner. Estee Lauder selling cosmetics that may contain cancer causing ingredients under the "pink" logos. The NFL trying to refurbish their image with "pink" everything in October. Clearly most businesses involved have self serving motivations. I was happy to see that brought out.

They had some stage 4 cancer patients express their displeasure with the happy joyful pink parade. I sure respect the opinion of the ladies but I suspect their are an equal number of cancer patients that appreciate the attention of the pink awareness. We were not shown many differing opinions.

The film makes some great points about working on prevention instead of the phantom cure which may or may not come. This was a solid idea that should have been more fleshed out.

Where the film fails is making the environmental connection. It ventures into kooky junk science territory a bit here. They implied Ford should not be involved with breast cancer awareness because they make cars and cars pollute. OK.

We get to the end of the film and we are off the rails a bit now. We have to blame President Bush for "using" breast cancer awareness for his mid east policies advancement. (They must have missed Obama's use of breast cancer awareness 2009-2011) The movie was made in 2011.

Overall it is a bit of a mess in a cinematic sense. It is sort of hard to watch. It doesn't flow well. The people in the film all seemed a touch angry or just professional activists.

The film also seemed angry at the many and mostly good people trying to help other people and fight this horrible disease. I find it hard to fault people trying to raise money to help others in our communities even if the "pink" charities may have jumped the shark so to speak.

A great subject that is not popular to talk about. Too bad it wasn't done by competent people.


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