Mr. Viral is a dark comedy satire meets revenge thriller about viral marketing and the Internet. It's a story of revenge, gone viral. In the trenches of a struggling prominent advertising ...
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Mr. Viral is a dark comedy satire meets revenge thriller about viral marketing and the Internet. It's a story of revenge, gone viral. In the trenches of a struggling prominent advertising agency, three un-happy ad execs become preoccupied with their secret online social lives. A brilliant but jaded former creative director attempts to outdo his smarmy replacement and show the world its true face, through his twisted viral marketing campaigns. Secretly, he re-brands his agency's top family products, selling children's toys as sex toys and adult diapers as kinky wear, building an epic cult following online and inspiring a massive rivalry between agency and anarchy. Meanwhile, a suspicious gay account girl is desperate to uncover her wife's infidelity, but discovers the cruelty of e-stalking in the process. All the while, a lonely, middle-aged accountant searches for love on the Internet, but learns a harsh lesson about love in cyber space. All three stories become linked by the ... Written by
Mr. Viral is fast-paced fun - full of twisted internet innuendo
I saw an early screening of Mr. Viral in Toronto. Several audience members said afterwards "It doesn't even look like a Canadian film".
Mr. Viral's excellent camera work, original music score, sound mixing, editing and visual effects add hugely to its high-end professionalism. This feature-length film really has the aura of a big-budget Hollywood movie. That's simply amazing! What pleasantly surprised me also was the exceptionally high standard of acting by Canadians whose names are all too little known beyond our borders. Even the bit parts - masses of them - were great. And the whole show was so delightfully fast-paced and zany that any small acting lapses simply slipped by.
Mr. Viral's script has satire and innuendo and often-earthy humour in abundance. But there is pathos too; which really makes one feel for, and with, its characters. Its three separate plot lines demand concentration from viewers; but no more than is needed to watch intelligent TV shows like ER, West Wing, LA Law, or House.
It's as clever as any of those, but much funnier. Its outrageously suggestive plot lines are all the more amusing because their innuendos are in the minds of viewers, but not "in their face" on-screen.
If the director and producers can make so much of their first feature film with so little funding, then just imagine what they could achieve next time with a bigger budget!
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