Empires of Industry

Brewed in America (1997)

TV Episode
7.3
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Empires of Industry traces the roots of the American brewing industry and chronicles its growth into a multimillion dollar industry.

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Title: Brewed in America (1997)

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Cast

Episode credited cast:
...
Himself - Narrator
William K. Coors ...
Himself - Chairman, Coors Brewing Company
L.C. Greenwood ...
Himself - Ex-Defensive End (archive footage)
Michael Johnson ...
Himself - Miller Lite Brand Director, Miller Brewing Company
August U. Pabst ...
Himself - President & CEO, Pabst Farms
David Ryder ...
Himself - Vice President, Miller Brewing Company (as Dr. David Ryder)
Tony Spiva ...
Himself - Consulting Economist, Synovus Securities (as Dr. Tony Spiva)
Keith Villa ...
Himself - Master Brewer, Coors Brewing Company (as Dr. Keith Villa)
William J. Vollmar ...
Himself - Corporate Historian, Anheuser-Busch (as Dr. William J. Vollmar)
Robert Weinberg ...
Himself - Brewing Historian, R.S. Weinberg & Associates (as Dr. Robert Weinberg)
Richard Guy Wilson ...
Himself - Professor, University of Virginia (as Dr. Richard Guy Wilson)
Dick Yuengling ...
Himself - President, D. G. Yuengling & Son (as Richard Yuengling Jr.)
David Zonderman ...
Himself - Associate Professor of History, North Carolina State University (as Dr. David A. Zonderman)
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Empires of Industry traces the roots of the American brewing industry and chronicles its growth into a multimillion dollar industry.

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Release Date:

1997 (USA)  »

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User Reviews

 
Bland--just like mass-produced and mass-marketed beer.
29 March 2012 | by (Bradenton, Florida) – See all my reviews

Back in the good old days before Prohibition, the US had hundreds and hundreds of wonderful local breweries--all making a variety of interesting styles. However, after Prohibition, all the but the largest of these were forced out of business. The giants who remained began making cleaner tasting beers (i.e., watered down bland beer). This documentary from the History Channel is a celebration of the bland brews that are now very popular in America and throughout the world. Learn about Yuengling (who, inexplicably, manage to make some beers that are decent), Anheuser-Busch, Miller, Coors and other brews that epitomize the typical mass-produced American beer--where flavor seems less important than advertising.

If you haven't guessed, I am a bit of a beer snob! However, my biggest problem with this show isn't because I dislike these beers but because the show is so dull. The narration seems a bit stodgy and non-critical, though it is informative in giving the history of the biggies. But it also plays like an industrial film--made to be shown at a beer producers' convention or to stockholders. In other words, it seems like a giant commercial for the top three producers--offering no critique and nothing but ridiculous platitudes and glowing language. While informative, it's also pure propaganda and dull. Can't the History Channel do better than this?!


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