Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold, as flashbacks show when Cinderella made a regrettable deal with Rumplestiltskin.
Did You Know?
Cinderella is identified as just Ella, hinting at the true origins of her name being Ella who is covered in Cinders or Cinderella for short, making her name actually Cinder Ella. Cinders are also known as Ashes which leads to her Storybrook name of Ashley which could be taken as an adverb being used as an adjective to imply she too is covered in Ashes (Cinders). See more
When Emma leaves the apartment to go looking for Ashley, she and Henry walk down the streets of Storybrooke, toward Emma's car. As Emma says, "Because I know", in the background, you can see a business called Steveston WineMakers. Steveston is the name of the Canadian town which doubles as the town of Storybrooke on Once Upon a Time. See more
I did warn you: all magic comes at a price. Looks like someone has just paid.
The opening sequence gives a hint to the episodes main story line by showing a character or event happening in the dark forest underneath the title. See more