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Jeffrey Katzenberg on Dwa’s Cutbacks: ‘3 Films a Year Was Too Ambitious’

22 January 2015 3:43 PM, PST | Variety - Film News | See recent Variety - Film News news »

DreamWorks Animation’s goals may have been a little too lofty when it announced plans to start releasing three films a year, admits company chief Jeffrey Katzenberg.

“Making three films a year was too ambitious,” Katzenberg told analysts after announcing a major reorganization of the Glendale, Calif., toon studio that is resulting in layoffs of around 500 people, including its chief marketing officer, Dawn Taubin, and chief operating officer, Mark Zoradi. Chief creative officer Bill Damaschke already had stepped down, while vice chairman and former chief financial officer Lew Coleman is retiring.

After a string of box office misfires that have included “Rise of the Guardians,” “Turbo,” “Mr. Peabody & Sherman” and, more recently, “The Penguins of Madagascar” — forcing the company to write off more than $290 million in losses — Dwa was forced to make changes.

That included appointing Bonnie Arnold and Mireille Soria as co-presidents of Dwa’s feature division earlier this month. »

- Marc Graser

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2015 | 2013 | 2012 | 2011

1 item from 2015


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