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Boom Varietal (2011)

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Boom Varietal is a documentary that follows the Argentine Malbec wine boom and explores its importance in today's pop culture.

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Storyline

Argentine Malbec is currently the fastest growing wine varietal in the United States. Originally from the Cahors region of France, Malbec never gained the acceptance that it has achieved in Argentina. Thirsty Italian immigrants arriving in Argentina at the turn of the 20th century, widely planted Malbec cuttings all along the Andean foothills in Mendoza. In this high, dry climate, Malbec found its perfect terrior. Originally producing inexpensive and bland blends to satisfy the huge demand of the population the Argentines later developed "boutique", "export quality", "New World", "single varietal" wines. This movement, combined with a dramatic shift from an internal focused culture to an outward looking, export driven economy, plus the country's 75% currency devaluation in 2002, has caused Malbec to boom. US consumers now seem to be enamored with the varietal, but will the boom last? Difficulties for foreign investors, government unpredictability, pronounced inflation and a ... Written by Sky Pinnick

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7 October 2011 (USA)  »

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User Reviews

 
awesome
25 September 2012 | by See all my reviews

This is a great documentary. I never knew so much about Malbec. It has taken over as my new favorite varietal. The wineries looked amazing. I want to go to Argentina and visit Kirk Ermisch Santiago Achaval and the Durigutti Brothers. Their wines are fabulous. It seems that Malbec in the area that I live is the new superstar varietal. It's available by the glass just about everywhere. It works so well with all different types of dishes. It was great to watch this documentary to understand the history of this amazing grape. I hope this movie goes into wide spread distribution. People should know about Argentina, it's an amazing county, with amazing people and amazing wines. If you love Malbec, watch this film.


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