7 items from 2015
Sony Pictures Animation has set an Aug. 11, 2017, release date for “The Emoji Movie,” making it the first title to land on the date.
Sony won rights in July to the project, based on a pitch by Eric Siegel and Anthony Leondis about the round-headed figures that have become ubiquitous in social media. The duo are co-writing the script with Leondis directing. The logline is under wraps.
Michelle Raimo Kouyate is producing. She stepped down in July after five years as production president of Sony Pictures Animation and signed a first-look deal.
Leondis directed the short “Kung Fu Panda: Secrets of the Masters” and the DreamWorks Animation feature “B.O.O.: Bureau Of Otherworldly Operations.” Siegel was a producer on the TBS series “Men At Work” and a consulting producer on ABC’s “Family Tools.”
Leondis is repped by Wme. Siegel is repped by Apa and New Wave.
- Dave McNary
Sony Pictures Animation won an auction between three studios for an animated movie pitch centering on the Emoji, which are icons often used in social media to express emotions and objects. The project will be co-written by Eric Siegel and Anthony Leondis. It will be directed by Leondis (Igor, Kung Fu Panda: Secrets of the Masters), who initially pitched the project to studios (Sony, Warner Bros, Paramount), with storyboards highlighting details of the story. The attractive thing about an "Emoji" movie is that there are no rights to purchase. Because of that, there is already another similar project being shopped around. »
Sony has announced an entire movie about emoji. Which beloved characters should it be based on? That one who does the dancing? The suggestive aubergine?
History has taught us not to smirk at faddy, opportunistic-sounding film announcements. After all, the Facebook movie turned out to be The Social Network, and the Lego movie turned out to be, well, The Lego Movie. Still, it’s hard not to rub your eyes in disbelief at the announcement that Sony Pictures is making an entire movie about emoji, directed by the man behind Kung Fu Panda: Secrets of the Masters.
So let’s just assume that the emoji movie will be a thunderous success. If this is the case, in keeping with current trends, the next step will be an anthology series set in an Emoji Cinematic Universe, each telling a different story about several specific beloved emoji characters. Because this is something I desperately want in on, »
- Stuart Heritage
Deadline is reporting that Sony Pictures Animation has won a hotly-contested bidding war for an animated pitch based around Emoji, the little character pictures that plague social media.
According tot he site, the project will be co-written by Eric Siegel and Anthony Leondis, with the latter also directing. Leondis’ previous directing credits include Kung Fu Panda: Secrets of the Masters, along with the upcoming B.O.O.: Bureau of Otherworldly Operations.
Given that there are no underlying rights to emoji, Deadline is reporting that a similar pitch is in the works, which may prompt Sony to fast track the project.
- Gary Collinson
Sony Pictures Animation has emerged victorious in a bidding war for a project based on the social media icons known as Emoji. Warner Bros. and Paramount were also vying for the project, but Deadline reports that Sony Pictures Animation was much more aggressive in their pursuit of the animated movie. Anthony Leondis (B.O.O.: Bureau of Otherworldly Operations) is attached to direct and he is co-writing the screenplay with Eric Siegel.
What makes this project unique is there are no underlying rights to purchase, because the Emoji icons are in public domain. There is reportedly another pitch that will be shopped to the studios soon centering on Emoji, but it isn't clear who is behind that project quite yet. No details were given about how the story will be brought to life, but director Anthony Leondis pitched the studios using storyboards that explained how the movie would play out.
Emoji icons »
As if they weren’t ubiquitous enough already, the Emojis, those colorful little icons found throughout social media communications as a particularly vivid way to articulate emotional reactions, are inexplicably getting their own movie. Because no idea is too silly or abstract for a Hollywood studio to develop the hell out of in hopes of coming up with something midway marketable.
Believe it or not, there was actually a three-studio auction over an animated movie pitch centering on the Emojis, involving Warner Bros., Paramount and Sony, but Sony ultimately swooped in and made an almost seven-figure deal. That’s right, people – Hollywood is so convinced that you’re dying to see a movie about cute little winky faces that major studios shelled out bucketloads for the rights to make it. Let that one sink in.
- Isaac Feldberg
Just when you thought Hollywood had run out of ideas comes news that Sony just won a intense bidding war for the right to make a movie about emoji. Seriously.
Yes, those cute -- and sometimes crude -- little symbols you use in texts and on Twitter are set to hit the big screen in their own movie, written by Eric Siegel (TBS comedy "Men at Work") and Anthony Leondis ("Kung Fu Panda: Secrets of the Masters"), with Leondis directing. Deadline reports that Sony snatched up the pair's pitch (which already included storyboards) for a rumored seven-figure payout. That's a lot of dollar sign emojis.
According to Deadline, the bidding on the project was so intense because "Unlike, say Lego, there are also no underlying rights here to purchase, which makes this as much a catnip idea to Hollywood as public domain fairy tales that fuel so many blockbusters." And »
- Katie Roberts
7 items from 2015
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