C.M. Punk's big promo is an example of what is known in wrestling as a "worked shoot," that is, a completely planned and scripted event (a "work") that, due to specific language used by the people involved, is made to seem more "real" than what usually happens on a show (a completely unplanned, real event is called a "shoot." These very rarely happen. As a general rule, if a wrestler is on TV and says something is a "shoot," it's not.) See more
John Cena, while you lay there, hopefully as uncomfortable as you possibly can be, I want you to listen to me. I want you to digest this, because before I leave in three weeks with your WWE Championship, I have a lot of things I wanna get off my chest. I don't hate you, John. I don't even dislike you. I like you a hell of a lot more than I like most people in the back. I hate this idea that you're the best - because you're not. I'm the best. I'm the best in the world. There's one thing you're ...