The latest film from the house of Yash/Aditya Chopra under their new banner of Y-films has both positives and negatives associated with it. But as per their reputation, the banner does have its economics rightly placed which will surely enable them to get some descent returns from the movie despite of its few downers (if the film registers itself in the hip crowd).
So, let us start from the positives associated with LUV KA THE END. Firstly the film is strictly made for the YOUTH specifically for the teenagers who have just started their college life. And may be, this is a start of a new trend in Bollywood where a project is made only for a particular age group and rest of the audiences are strictly not invited to the party very clearly. So if you are not in the age group of say 15- 21 or cannot feel that young anyway, then just consider as if the invitation card was not meant for you at all. Secondly, the film has a fresh young appeal and sticks to the point as per its genre in its first hour which sets the mood in. The viewer is exactly told what kind of film he is going to watch further and the script also doesn't deviate much from its basic plot till it ends. Thirdly and most importantly LKTE has a charming, lovable young girl Shraddha Kapoor leading the gang of girls superbly which remains the major highlight of the film unarguably. Sharaddha carries the whole film on her shoulders very confidently and impresses a lot. In fact I loved her in TEEN PATTI too and she does make the best of this great opportunity given by the Yash Raj Banner in LKTE.
In the supporting cast, Taaha delivers an OK performance as the rich Casanova and all the gang members also perform their part well. Shenaz Treasurywala has only two scenes in the film and Archana Puransingh is not anything out of the routine. However Ali Zafar, once again proves that he has got the star material and charm to be a Solo Hero in his short cameo act towards the climax.
The film basically revolves around a revenge plan made by Shraddha and her friends against a handsome rich brat of their college. The boy wishes to exploit her sexually and then is willing to use her video to be uploaded on a website which gives point to all boys for such rare footage. Luckily Sharaddha gets to know his intension before the D day and then decides to teach him a lesson in her own style.
The first half of LKTE is fine with the right pace and sequences which keep you engaged. But the real downers occur post the intermission. In its second hour it becomes a bit slow with a completely unwanted item song 'Mutton' which doesn't make any sense and is quite annoying. Post interval the script lacks the fun element which returns only towards the climax making you feel a little less satisfied. There is one additional side tracks thrown in by the writers of a younger sister and Daadi, which seems to be totally out of place and could have been avoided.
A film particularly made for the Hip generation needs to be equipped with some great energetic songs. But LKTE lacks in this department as I didn't find the songs too good other than the Ali Zafar's Track and 'Tonite' which is nicely composed and sung. The first time director Bumpy (whom you might recall seeing in the MTV ROADIES Behind The Scenes Episodes), gets the mood of his film perfect but he cannot be praised a lot since he keeps it too simple and also heavily borrows from the American Campus Comedies already hugely famous in our part of the world due to their porn-like subjects. Interestingly the director also makes a cameo in his film as the computer freak who actually tells the girls everything about the culprit website.
But coming to the main downer of the film, it is not at all an original effort both from the writers and the director. The makers take bits and pieces from various foreign projects and then serve it to the audiences with their own original toppings decorated properly. The basic plot of the film is taken from JOHN TUCKER MUST DIE (2006) wherein three girl- friends together decide to teach their boy-friend a lesson. Now here I want to mention that apart from getting inspired from its basic theme, the makers of LKTE very childishly have also copied the TAG LINE of the English film too. As written in the posters of JOHN TUCKER MUST DIE the initial art works of LUV KA THE END also had the same Tag-Line reading "Don't Get Mad, Get Even" which is both strange and weird looking at the reputed banner of the project. Apart from this, the film also reminds you of MEAN GIRLS (2004) and the famous Net Telecast sequence seen in the 'AMERICAN PIE' series of films.
But still, if you don't really care about its inspirational status and are really willing to see a Youthful Bollywood Campus movie, then chances are that you may like it in the end and have a good time in the theater along with your whole group. Hence do give it a chance if you are a game for such bubbly stuff.
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