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Scatter My Ashes at Bergdorf's (2013)

PG-13  |   |  Documentary  |  3 May 2013 (USA)
5.9
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Ratings: 5.9/10 from 505 users   Metascore: 55/100
Reviews: 7 user | 26 critic | 14 from Metacritic.com

A documentary on the Manhattan department store with interviews from an array of fashion designers, style icons, and celebrities.

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Storyline

It's the most mythic of all American emporiums - and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman's iconic history in Scatter My Ashes at Bergdorf's. Written by Anonymous

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imperative in title | See All (1) »

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If fashion had a home, this would be the address.

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Documentary

Motion Picture Rating (MPAA)

Rated PG-13 for a brief sexual reference | See all certifications »
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Release Date:

3 May 2013 (USA)  »

Also Known As:

Esparcid mis cenizas en Bergdorf  »

Box Office

Opening Weekend:

$39,630 (USA) (3 May 2013)

Gross:

$496,868 (USA) (19 July 2013)
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16:9 HD
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Pair Of Wings
by Frankie Rose
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User Reviews

 
Documentary About Manhattan's Iconic Fashion Emporium
19 April 2014 | by (London) – See all my reviews

SCATTER MY ASHES AT BERGDORF'S looks at the interior workings of Manhattan's famous store, interviews some of their most celebrated employees and talks to a series of fashion designers and customers who have enjoyed an association with the store over the years. Divided into a series of sections - for example, looking at how designers get accepted, the business of selling, or the planning that goes into the Christmas window-dressing campaign - the documentary shows how the store maintains its aura of exclusivity, not just because of the outrageous prices it charges, but because of the way it treats its customers. Star salesperson Betty Halbreich tells her clients the truth about themselves, while persuading them to spend fantastic sums on clothing. In the shoe salon, staff take a conscious pride in selling what they perceive as top-of-the-range models. Running throughout the film is a narrative concentrating on Bergdorf's iconic window-displays for 2012 - entitled "The Carnival of the Animals," they are quite simply mind- boggling in their detail and richness, creating a never-never land of their own that draws customers as well as tourists and window-shoppers. The interviews with the fashion designers are perhaps the film's least interesting aspect; it is much more instructive to look at the way in which hard-edged buyer Linda Fargo both nurtures and directs potential designers; she knows what she wants, and is prepared to get it at any cost. While Miele's film celebrates the store's durability - it even managed to weather the 2008 economic crisis - it perhaps lacks a sense of historical background: we could have found out more about how and why it attained its prestige in the first place. It remains highly entertaining nonetheless.


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Worth watching for the creation of the seasonal window displays.... plume_rider
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