In "Gun Fight", the gun owners shown on screen are white paranoids or black thugs. Gun owners are shown in groups, listening to Glenn Beck and Sarah Palin. Those opposed to guns are seen as individuals, thoughtfully expressing their opinions. Gun owners are white and fat, and are associated with neo-Nazism and Confederate symbols. Gun opponents are articulate academics.
Only one attractive and thoughtful advocate for the right to carry a gun legally appears in the film. He is a Virginia Tech graduate student, he receives less than 1 1/2 minutes of screen time and disappears completely from the film before it hits the nine minute mark. After that it's all respectable gun opponents and disreputable gun owners.
It's simple anti-gun propaganda. Those who agree with the film's position will find it moving and thoughtful. Those who disagree won't watch it. No complaints from me -- this is America and people are allowed to state their opinions.