8 out of 14 people found the following review useful:
What the HELL was that?!?!?
ChristianDiorScientist from Ontario
13 March 2012
There goes another hour and half of my life I will never get back
again... This was the worst produced game show/reality TV show I have
seen in a very long time. It's Dragon's Den meets Sew you think you can
design... 14 contestants, of which we only got to meet 10, each produce
one garment, then get criticized by three 'mentors' in the fashion
field of which only one actually designs - the other two just lend
their name to a line. Then the garments are offered money from either
H&M, Macy's or Saks, and not just a little money, but MASSIVE money for
crap frocks and ill fitting jackets. Then these items are immediately
for sale the next day.
The rules were not explained well - I still don't understand if the
designer gets that money or not, because that isn't how it works in the
real world of selling designs to retailers. There was nothing new -
everything was already well established styles, or gimmicky novelty
items that have no real lasting power.
The biggest problem with this show is that NOBODY is likable. Jessica
Simpson and Nicole Ritchie come off okay, but everyone else comes off
as arrogant, bad tempered, bitchy, self- important talentless hacks -
including Elle McPherson.
If they wanted to make this show work then they needed to introduce all
the contestants at the beginning, then explain the process of how they
designed their garments WITH the help of professional pattern makers
and seamsters, and the advice of the mentors. Then, there should have
been a fashion show of all the designs, or at least half and half, with
a show down of the winners and losers, picking ONE winner per
week,whose clothes will be sold online for charity and through various
stores, and one person going home. Then, after 12 weeks announce the
winner, who will then have their collection made and sold through
whatever company bids the highest to carry the line.
The show as it exists is just a big old mess and I regret having wasted
as much time watching it as I did. I won't be returning.
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