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Madison Avenue Vet Laura Caraccioli To Lead Fox’s Efforts To Weave Advertisers Into Content

13 July 2016 11:56 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Laura Carracioli, a veteran executive with a long history of working to lace advertisers’ products and messages into content, is joining Fox Broadcasting as the network places more emphasis on matching Madison Avenue with its programs.

Fox named Carracioli its  new senior vice president and head of brand partnerships and said she would lead its efforts to devise what it called “strategic advertising partnerships” for content ranging from scripted to unscripted and live-event programming. She will join Fox on July 18 and report to   Angela Courtin, the network’s chief marketing officer.

Fox has shown new interest in nabbing such business. Last season, the network struck a deal with Pepsi that gave that company’s flagship beverage a role in a three-episode arc of “Empire” as well as a special commercial that played off the show’s storyline. “We are never going to force things into places they don’t belong, but »

- Brian Steinberg

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