Let's look at 'The Princess and the Frog': It has this gorgeous poster that I think quite accurately portrays the feel and content of the film. Now, that said, while 'The Princess and the Frog' didn't tank, per se, it didn't make as much money as Disney wanted it to. Some point to the film's marketing. Now, I think there are a lot of reasons why it wasn't the cash cow Disney was hoping for, some having zero to do with the marketing.
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But it ...