Once Upon a Time (2011– )
- Mary Margaret Blanchard (Snow White): Blanchard derives from the French word "blanc" or "blanche" for white. The name "Mary Margaret" is from a real-life woman believed to be the inspiration of the Snow White character named "Maria Sophia Margaretha Catharina Freifräulein Von Erthal" (born on June 15, 1729 in Germany).
- Regina Mills (Evil Queen): Regina is a Late Latin and Modern Italian feminine noun and name meaning "queen". Regina's grandfather was a Miller so that is a connection to her last name.
- David Nolan (Prince Charming): The masculine name David means "darling" or "beloved." Nolan is a Gaelic name meaning "noble," "fighter," or "champion."
- Mr. Gold (Rumpelstiltskin): Rumpelstiltskin spun straw into gold in his story.
- Ruby (Red Riding Hood): A ruby is a pink to blood-red colored gemstone.
- Ashley Boyd (Cinderella): Cinders precede ashes in the burning process. Boyd derives from the Gaelic word "buidhe" meaning yellow-haired.
- Sidney Glass (Mirror): Because another word for mirror is glass or looking glass. Also, his newspaper is called "The Mirror." Sidney's character as the Queen's minion trapped in a mirror parallels a genie trapped in a bottle/lamp as a master's servant. The name Sidney refers to Sidney Sheldon, the creator of I Dream of Jeannie (1965).
- Archie Hopper (Jiminy Cricket): Crickets often hop to get around. Also, crickets are sometimes called hoppers.
- Jefferson (The Mad Hatter): The group Jefferson Airplane has a song called "White Rabbit" which uses lyrics derived from the "Alice in Wonderland" tales.
- Paige (Grace): In the real world, the Hatter's daughter is named Paige but in the fairytale land, her name is Grace. Grace Slick was a member of Jefferson Airplane and writer of their song "White Rabbit."
- Dr. Whale (Dr. Frankenstein): In his black and white fairytale world, he is Dr. Victor Frankenstein. James Whale was the director of the original Universal Frankenstein (1931) and its sequel The Bride of Frankenstein (1935).
- Cora (The Queen of Hearts): Derived from the Latin word "cor" meaning heart.
- Zelena (The Wicked Witch): Zelena means "green" in various Slavic languages.