DBG, working with consumer packaged goods giant Kimberly-Clark and their Chicago-based agency, Mindshare, launched Green Done Right, a 10-part webisodic branded entertainment series that ... See full summary »

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Kahi Lee ...
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DBG, working with consumer packaged goods giant Kimberly-Clark and their Chicago-based agency, Mindshare, launched Green Done Right, a 10-part webisodic branded entertainment series that focused on sustainable living. The goal of the campaign was to create broad awareness of Kimberly Clark's brand of recyclable paper products, Scott Naturals solutions, and create appeal among environmentally-concerned shoppers. The objectives set for the campaign were to infuse a personality of pragmatism and environmental consciousness into the video that was created. With this in mind, DBG produced and distributed Green Done Right, a hosted do-it-yourself show teaching homeowners affordable and environmentally smart solutions to home improvement. Additionally, DBG sourced HGTV home improvement and interior design talent Kahi Lee as the host of the show, borrowing equity from her on-air success by featuring her in the green-friendly online series. Written by DBG

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Short | Reality-TV

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1 May 2009 (USA)  »

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