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4 items from 2016

Madison Avenue Stuffed Super Bowl 50 With More Ads Than Past Games

9 February 2016 9:10 AM, PST | Variety - TV News | See recent Variety - TV News news »

TV viewers who tuned to Super Bowl 50 this weekend likely gorged themselves on chicken wings, beer and sandwiches. Their eyes, meanwhile, were led to feast on something else: ads.

Super Bowl 50 had the most commercials and promos of any regular broadcast of the annual gridiron classic, highlighting the dependence of both advertisers and TV networks on the game at a time when cultivating mass audiences for a media event has become a more arduous task.

The CBS broadcast contained 49 minutes and 35 seconds of advertising and promos, according to Kantar Media, a tracker of ad spending. Advertising, which totaled 39 minutes and 15 seconds, accounted for about 22% of the total broadcast. That total of ads and promos was surpassed only once, during CBS’ 2013 broadcast of Super Bowl Xlvii, when a blackout prompted the network to run a set of unscheduled promos for its shows as well as repeat one of the commercial breaks »

- Brian Steinberg

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'Super Bowl 50' Is Third Most Watched TV Program in History

8 February 2016 4:21 PM, PST | MovieWeb | See recent MovieWeb news »

The CBS Television Network's coverage of Super Bowl 50 featuring the Denver Broncos' 24-10 win over the Carolina Panthers on Sunday, Feb 7 (6:39-10:22 Pm, Et) was watched by an estimated average of 111.9 million viewers, according to Nielsen (Live + Same Day) Fast National ratings, making it the third-most-watched program in television history. Last night's Super Bowl peaked with an average of 115.5 million viewers from 8:30-9:00 Pm, Et. Last year's Super Bowl Xliv is still the most-watched program in history, with an average of 114.4 million viewers, with Super Bowl Xlvii in second place with 112.2 million viewers.

Streaming coverage of Super Bowl 50 on CBS and NFL digital properties set viewership records in every category, with the game streamed across more platforms than ever. The live stream drew 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones. Viewers consumed more than 402 million total minutes of coverage, »

- MovieWeb

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When Super Bowl 50 Starts, It’s Lance Barrow’s Game To Win

5 February 2016 6:32 AM, PST | Variety - TV News | See recent Variety - TV News news »

Lance Barrow has developed a ritual for Super Bowl Sunday, a little something to fortify himself before sitting down to watch the hours-long spectacle that will unfold this weekend. He checks in with loved ones and mentors, who over the years have included noted sportscasters Pat Summerall and John Madden.

Barrow’s view of the Super Bowl is decidedly different from that enjoyed by tens of millions of TV viewers each year. When Super Bowl 50 kicks off on CBS this Sunday, Barrow will be sitting in the network’s broadcast facility at Levi’s Stadium in Santa Clara, California, trying to figure out which of around 70 different cameras, hundreds of staffers and an arsenal of new sports-tv technology to put into play. “It will be like a little city,” he suggested. He is the coordinating producer of the event, likely to be the biggest that CBS — or any other network, »

- Brian Steinberg

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Super Bowl Ad Review: Shock Top’s Web Trailer May Not Electrify TV Screen

29 January 2016 8:17 AM, PST | Variety - TV News | See recent Variety - TV News news »

T.J. Miller has an interesting conversation with the top of a beer tap in a funny Super Bowl ad for a brew called Shock Top. Will he have the right conversation with the suds-guzzling crowd watching the game?

The people who make Shock Top would have you believe that it’s an upstart Belgian White, lovingly brewed in some entrepreneur’s tiny office based on a recipe treasured in his or her family throughout the ages. Yet the drink is actually a move by giant Anheuser Busch InBev to succeed in the growing category of craft beers. By devoting some of its massive ad buy – three minutes and 30 seconds – to Shock Top in Super Bowl 50, the beer company hopes to get the masses revved up about what they might think is a insouciant little brew that has nothing to do with Budweiser or Bud Light.

You want Miller to succeed. »

- Brian Steinberg

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2016 | 2015 | 2014 | 2013 | 2012

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