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2 items from 2017

President Donald Trump Picks Patriots to Win Super Bowl Li Over Falcons

5 February 2017 3:06 PM, PST | | See recent news »

This article originally appeared on

President Donald Trump has picked the New England Patriots as his winner for Super Bowl Li over the Atlanta Falcons.

The decision is hardly a surprise, as Trump is friends with Patriots owner Robert Kraft, head coach Bill Belichick and quarterback Tom Brady.

In an interview on Fox News with Bill O’Reilly, Trump picked the Pats by eight points.

nickr83: If u had @Potus picking the #Patriots as a prop bet, you're alr… Fox Fox Super Bow…

— FanSportsClips (@FanSportsClips) February 5, 2017

In the interview, »

- SI Staff

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In Super Bowl, First Ad May Not Be the Best

18 January 2017 4:50 AM, PST | Variety - TV News | See recent Variety - TV News news »

One of the nation’s biggest Super Bowl advertisers is pulling its commercials away from the front of the line.

Anheuser-Busch InBev will for the second time in three years relinquish its hold on the first commercial slot in the Super Bowl, citing research showing that ads appearing later in the game fare better in the quest to command consumer attention. “We found that spot does not get the attention of other points in the game,” said Lisa Weser, a spokeswoman for the massive brewer, during a presentation to media on Tuesday.

In doing so, Anheuser is casting doubt on the importance of having pole position – a 30-second ad berth typically known as “1A” in Madison Avenue lingo – in one of the biggest annual media events in the United States. The company has long kicked off the marketing hoopla that surrounds the gridiron classic, which in recent years has typically commanded more than 110 million viewers.

A »

- Brian Steinberg

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