Engagement with your external audience is also important, creating higher involvement and event attendance, improved safety, increased revenues, a better sense of community and an improved overall visitor experience.
Some design psychology and trends to help you build a solid foundation for your screen designs. By understanding best practices, you can avoid common mistakes and create a digital signage design plan to excite your viewers.
What constitutes "good design" is a subjective topic, but there are some tried-and-true practices you can employ to make sure your screens attract attention, engage viewers, and reinforce your message instead of detracting from it.
Show metrics on screens using data mapping, data-triggered content, and visualizations and to create a productive and mutually beneficial feedback loop between management and employees.
What you put on screens is important, but so is how you put it on them. Too much content can drive people away, and too little can make them lose interest. Learn how to maximize the impact of your digital signage layouts and playlists.
Communications planning is about engaging people and getting them to act. We'll walk you through the six stages of the communications cycle, with advice on how to improve every step of the way.
Gamification ideas with step-by-step advice on how to structure a contest, what kinds of rewards to offer, and examples of how to gamify messages you already have
Learn how using automated digital signage content that's tailored to your audience's interests can free up signage managers to concentrate on crafting more important messages and campaigns.
Take a page from modern marketing trends to make your digital signs more attractive and interesting to your audience. Explore branding, content marketing, influencers, crowdsourcing and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to finetune your communications, your designs and your calls to action; and to engage more people to get the results you're after.
Digital signage can be a key element in a good on-site alert system. Learn how it fits into the puzzle, how the technology talks to each other and tips for making sure everything runs as smoothly as possible if there's an emergency.
Adding employee recognition to the digital signage mix is a fairly straightforward and simple thing organizations can do that yields large-scale results. But putting kudos on screens isn't everything.
Learn how to motivate and inspire content managers and audiences by refreshing screen designs, training, workflows, policies and software. Get practical advice on how to plan for momentum, expansions and continuous engagement.
Engagement is the goal of a digital signage system, and like any other business function, you have to gauge successes and trends to know if it's working.
A look at why it's important to understand and engage the new workforce. Step through nine of the priorities that you can address using your digital signs to engage millennials and future generations.
A look at four options - automated content, using templates, curated content and content subscriptions - that can save you time and help your digital signage be the best it can be.
A look at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage.
Human-centered design ideas can help shape your visual communications to increase engagement and participation. In this podcast, we'll look at the four stages of HCD and how we can specifically apply them to a digital signage strategy.
Sean Matthews of Visix talks about five key things to keep in mind when shopping around for a digital signage CMS, and why it's worth the time and money to invest in a product that's right for your organization from the very beginning.
A look at a number of different ways your audience can become more than just passive receivers of your content, with lots of ideas to make your signs interactive.
Knowing for what you want to do now - and what you might want to do in the future - before starting the purchasing process can save you a lot of headaches and money down the road.
Interactivity is becoming ubiquitous in digital signage, and today there's a new way to interact with the screen: voice interface. Yes, just talk to the screen, ask for what you want to see, and it shows you that content.