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The Campaign (2012)

R  |   |  Comedy  |  10 August 2012 (USA)
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Ratings: 6.2/10 from 101,461 users   Metascore: 50/100
Reviews: 175 user | 252 critic | 35 from

An incumbent congressman embroiled in personal scandal faces a no-holds-barred challenge from a naive newcomer funded by two unscrupulous billionaire lobbyist brothers.



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Cast overview, first billed only:
Grant Goodman ...
Clay Huggins
Dylan Huggins
Randall D. Cunningham ...
Cam Jr. (as Randall Cunningham)
Jessica Brady


When Cam Brady (D-NC), a four-term Congressman, becomes a liability, the Motch brothers (think Koch brothers) recruit Marty Huggins, the son of a Republican heavy hitter, to run against him and be their vehicle to establish factories in the district that will import cheap Chinese labor. Trouble is, Marty is a lightweight, so his makeover falls to consultant Tim Wattley. The race tightens as Cam constantly shoots himself in the foot, while the prospect of winning also changes Marty and his family's dynamics. Meanwhile, Cam plays dirty, and Marty cottons on to the Moches' grand plan. What options do the rich have to get their way? Written by <>

Plot Summary | Plot Synopsis


May the best loser win.



Motion Picture Rating (MPAA)

Rated R for crude sexual content, language and brief nudity | See all certifications »

Parents Guide:



Official Sites:



Release Date:

10 August 2012 (USA)  »

Also Known As:

Dog Fight  »

Box Office

Opening Weekend:

$26,588,460 (USA) (10 August 2012)


$86,897,182 (USA) (16 November 2012)

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

| |


Aspect Ratio:

1.85 : 1
See  »

Did You Know?


Although the poster depicts the two lead characters facing off in front of Capitol Hill in Washington, D.C., almost the whole film is set in and around North Carolina where the two characters live and are campaigning. There is a single post-credit sequence set in Congress. See more »


At the very beginning of the movie, an on-screen quote is attributed to H. Ross Perot ("War has rules. Mud wrestling has rules. Politics has no rules"), and refers to him as a 1988 Presidential candidate. Perot ran for President twice: first in 1992 and again in 1996, the year he made the comment used in the film. He did not run in 1988. See more »


Dylan Huggins: I go to the mall and take pictures up women's skirts. I have a whole book of cooter shots under my bed.
Marty Huggins: Oh god...
Clay Huggins: One time I shoved a firefly up my butt hole.
Marty Huggins: Why?
Clay Huggins: To make my farts glow.
See more »

Crazy Credits

During the credits there is an additional scene depicting the trial with Motch brothers. The scene also partly explains the origins of Tim Wattley. See more »


Features B.L. Stryker (1989) See more »


Gold on the Ceiling
Written by Dan Auerbach, Patrick J. Carney and Danger Mouse
Performed by The Black Keys
See more »

Frequently Asked Questions

See more (Spoiler Alert!) »

User Reviews

An entertaining, but not totally satisfactory, political satire
1 November 2012 | by (Argentina) – See all my reviews

The election period in the United States has traditionally been a fountain of humorous material exploited to the maximum by the comedians, most of them on TV, but also in cinema, as we can see this year in the film The Campaign, directed by Jay Roach, whose filmography includes some excellent comedies (the Austin Powers trilogy)...and other deeply irritating ones (Meet the Fockers, Dinner for Schmucks). I would also like to point out that The Campaign isn't Roach's first incursion into the political field, because he also made the TV movies Recount and Game Change, which both made a brilliant work in portraying the pressures and vices from a presidential campaign from a serious and (more or less) impartial point of view. Could The Campaign achieve the same but in a humorous context? I don't think so, but I can't deny I found the film entertaining nevertheless.

I think there's an excellent political satire hidden in some place of The Campaign. The general premise of an inept lout who is transformed into a charismatic candidate manipulated by the economical elite is very interesting; and even though it's not completely original, I think it's appropriate to occasionally remember it in order to recognize it whenever we find it in the real world (something which undoubtedly happens with a sad frequency). However, the few intelligence from the screenplay is diluted by the coarse and vulgar humor employed as vehicle of the message. I have to admit I laughed in various occasions (specially during the "Our Father" scene), and I definitely found some ingenuity in the creation of absurd but credible situations (at least in the filthy context of contemporary politics)...however, for every scene that works, there's five or six which only provoke whining, specially due to the tendency the actors show to "play the fool". I think this is a very subjective point in any comedy; but in my personal taste, the humor always works better when the actors take their roles seriously and let the comedy to naturally flow from their attitudes and reactions. When they try to force the laughs with a physical or verbal affectation, they lose spontaneity and, specially, destruct the reality of the characters in order to transform them into caricatures.

And besides of that, I found the screenplay of The Campaign too innocent and predictable, taking a safe route until leading to a happy ending. So, I guess that not all the political satires can be as subtle and effective as Wag the Dog or In the Loop; however, I can give a moderate recommendation to The Campaign as an entertaining comedy, despite not being very memorable.

9 of 12 people found this review helpful.  Was this review helpful to you?

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