According to Fred Armisen and Carrie Brownstein, the feminist bookstore scenes are actually shot at the very same non-profit bookstore that inspired the characters. The store is filmed as-is, without any additional set dressing.
In early 2012, the premiere of season two was kicked off with a series of live stage shows called Portlandia: The Tour. Stars Fred Armisen and Carrie Brownstein appeared at concert venues in major US cities where they performed sketches, played songs and showcased clips from the upcoming episodes. The cities on the tour included San Francisco, Los Angeles, Chicago, Boston, New York, Washington D.C., Atlanta, Seattle and, of course, Portland.
Carrie Brownstein revealed during the 2012 Portlandia tour that Catherine E. Coulson has been sought several times for roles in the second season of the series. Coulson was eventually booked for an episode; even though she was a local actress, she was extremely busy with various regional theater commitments.