2 items from 2016
Costume designer Lynn Falconer has many credits under her fashionable brown leather belt, having worked on such movies as Oculus, Straw Dogs, Before I Wake, The Alphabet Killer and Silent House. Lynn’s latest film, currently still in theaters, Ouija: Origin of Evil presented a new challenge though, as she was given the task of recreating the style of characters living in Los Angeles in 1967. To do this as authentically as possible, while adding her own flare, she visited numerous costume houses, estate sales and flea markets choosing to go down the more classic avenue rather than florals, which didn’t fit the dark vibe of the film. She also drew on inspiration from her own childhood, picking pieces she wore during that time. We spoke...
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If a film gets a Cinemascore of B or C, it's often classed as a disappointment. But what is a Cinemascore?
The process of marketing a movie is now an operation that lasts many months across all sorts of media, from bus stop posters to social media campaigns, all in pursuit of making sure the movie makes an impact in its opening weekend. Tracking and analytics can give an indication of how audiences are responding before the movie even hits cinemas, but it's only in that opening weekend, once they've actually seen the movie, that you can get a more accurate read on public opinion.
Box office aside, one way in which Hollywood's studios reads public response after release is Cinemascore, the Las Vegas-based market research firm which conducts nationwide exit polls. Billed as “Hollywood's Benchmark”, the company's researchers gathers information from filmgoers and the results, expressed as letter grades, »
2 items from 2016
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