A group of friends become involved in a potentially deadly diamond heist.

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Cast

Cast overview, first billed only:
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Sonny (as Curtis '50 Cent' Jackson)
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Markus
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Mia (as Jenna Dewan)
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Dave Hall
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Petey
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Valerie
Ron Turner ...
Tony
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Russell
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Roth
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Joey
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Professor
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Frank
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Storyline

A group of friends plan out a detailed heist that turns deadly when one betrays the other by taking off with the goods. Taking matters into his own hands, Sonny seeks out his revenge teaming up with the most dangerous mob boss in town to get back what is rightfully his. When he finally comes face to face with his longtime friend he will be forced to make a life changing choice. Written by Elizabeth Obermeier, Marketing Manager

Plot Summary | Add Synopsis

Taglines:

Get Ready to settle the score See more »

Genres:

Action | Crime | Drama

Motion Picture Rating (MPAA)

Rated R for strong violence and language throughout | See all certifications »

Parents Guide:

 »
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Details

Official Sites:

Country:

Language:

Release Date:

13 October 2011 (Russia)  »

Also Known As:

Set Up  »

Filming Locations:

 »

Box Office

Budget:

$20,000,000 (estimated)
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Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Color:

Aspect Ratio:

2.35 : 1
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Did You Know?

Trivia

Ryan Phillippe was disappointed with the film's final product. In discussing his career during promotion for "The Lincoln Lawyer" he was quoted as saying "I did this terrible movie with 50 Cent. It was just a situation I didn't want to be in. I was sold a bill of goods and it turned out to be something different, which is often the case in this business." See more »

Goofs

Russel, the diamond exchange guy, says that he was approached to sell uncut diamonds, but earlier in the film when we see the diamonds they were very clearly cut. See more »

Quotes

[first lines]
Sonny: When I was younger I wanted to be a priest. I was going into the battle to save men's souls from the evil of the world. But as I got older, I saw the world for what it really was. It wasn't so much who I was going to save, but what was going to save the world from me.
See more »

Connections

Featured in Bad Movie Beatdown: Set Up (2013) See more »

Soundtracks

I Miss You
Performed by Parker Theory
Written by Jesse Pruett
Produced by T.J. Hill
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User Reviews

Diamond heist goes bad - so goes this movie
11 September 2011 | by (United States) – See all my reviews

Maybe the second half of this movie gets better. I don't know because I couldn't stand watching any more than I did. I forgave the cheesy film look, figuring it was intended to be part of the look and feel of calibre of these characters - low grade hoodlums and unprofessional professionals. The sequencing of events is clumsy. The believability of what each of the characters is doing is way low. How one of the mob guys shoots himself in the head while waiting for "a bag" (was it pot? big deal!) is highly questionable. That the diamond guy ("hit man") finds our protagonist so easily, then tells him he's got a week (a week!?) to make good...well it was about there I began to consider to quitting this movie. How did they get Bruce Willis to sign on? Willis as the "mob boss" was...well, what can I say. His smirk just didn't convey Godfather. This movie is not worth watching.


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