IMDb > The Greatest Movie Ever Sold (2011)
The Greatest Movie Ever Sold
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The Greatest Movie Ever Sold (2011) More at IMDbPro »

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The Greatest Movie Ever Sold -- First, he was bugged by the almighty burger, now Oscar-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood's dirtiest little secret: the games they play to get advertisers' products strategically placed in movies and on television.  Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch ...
The Greatest Movie Ever Sold --  	A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement
The Greatest Movie Ever Sold -- Clip: Making The Deal
The Greatest Movie Ever Sold -- Clip: I Need Help
The Greatest Movie Ever Sold -- Clip: The Pitch


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Jeremy Chilnick (written by) &
Morgan Spurlock (written by)
View company contact information for The Greatest Movie Ever Sold on IMDbPro.
Release Date:
24 August 2011 (Iceland) See more »
He's not selling out, he's buying in.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. | Full synopsis »
1 win & 4 nominations See more »
User Reviews:
Ad Nauseam - Morgan Spurlock cashes in on commercialism See more (45 total) »



J.J. Abrams ... Himself

Peter Berg ... Himself
Paul Brennan ... Himself

Noam Chomsky ... Himself

Jimmy Kimmel ... Himself
Rick Kurnit ... Himself
Mark Crispin Miller ... Himself

Ralph Nader ... Himself

Brett Ratner ... Himself

L.A. Reid ... Himself (as Antonio Reid)

Morgan Spurlock ... Himself

Quentin Tarantino ... Himself

Donald Trump ... Himself

John Wells ... Himself

Directed by
Morgan Spurlock 
Writing credits
Jeremy Chilnick (written by) &
Morgan Spurlock (written by)

Produced by
Keith Calder .... producer
Jeremy Chilnick .... producer
Elyssa Hess .... associate producer
Eliza Hindmarch .... consulting producer
Abbie Hurewitz .... producer
Erika Knowles .... associate producer
Jonathan McHugh .... co-producer
Morgan Spurlock .... executive producer
Morgan Spurlock .... producer
Sebastian Weinberg .... associate producer
Jessica Wu .... producer
Original Music by
Jon Spurney 
Cinematography by
Daniel Marracino 
Film Editing by
Thomas M. Vogt  (as Tom Vogt)
Production Management
Michelle Blumenschine .... production manager
Sound Department
Cole Chamberlain .... boom operator
Abe Dolinger .... boom operator
Rusty Dunn .... sound effects editor
Tim Dutton .... sound mixer
Brian Fish .... sound mixer
Ethan Goldberger .... sound mixer
Lewis Goldstein .... sound re-recording mixer
Lewis Goldstein .... supervising sound editor
Paul Graff .... sound mixer
Dan Korintus .... dialogue editor
Roy Marasigan .... boom operator
Lucas C. Plouviez .... sound mixer
Chris Ripper .... sound mixer
Tom Ryan .... adr recordist
Tom Ryan .... assistant sound editor
George E. Simpson Jr. .... sound mixer
Alex Soto .... assistant sound editor
Wen Hsuan Tseng .... apprentice sound editor
Visual Effects by
Leslie Chung .... digital compositor
Lewis Kofsky .... visual effects producer
Jess Mireau .... motion graphics artist
Thomas Panayiotou .... visual effects artist
Camera and Electrical Department
Tiffany Armour-Tejada .... digital imaging technician utility
Dave Ellis .... Steadicam operator
Billy Green .... additional steadicam operator
James King .... assistant camera
James King .... electrician
Jermaine Love .... camera operator
Alexander Perlman .... additional camera operator
Gabe Kolodny .... digital imaging technician (uncredited)
Animation Department
Patrick Hosmer .... animator
Editorial Department
Jason Battle .... editing intern
Brian Boyd .... colorist
Marrian Cho .... additional editor
Brian Nils Johnson .... assistant editor
Brian Reali .... digital intermediate producer
Music Department
Jonathan McHugh .... music supervisor
Jonathan Zalben .... associate music supervisor
Other crew
Sandra C. Alvarez .... production assistant
Lincoln Bandlow .... legal
Max D. Baumgarten .... researcher
Lisa Clark .... production assistant: DC segments
Elissa Cohn .... production assistant
Matt Cross .... location scout
Kaitlin Cunniff .... assistant to Jeremy Chilnick
Colleen Goodhue .... production assistant
Jennifer Jones .... assistant to Morgan Spurlock
Jeremy Kaufman .... researcher
David Magdael .... publicist
Emmanuel Moran .... production secretary
Justin Oberman .... production assistant
Kira Randolph .... assistant to Morgan Spurlock
Ricki Reisner .... production assistant
Jennalee Rhodes .... production assistant
Sara Schweizer .... production secretary
Karen Segall .... production legal
Jack Tarlton .... production assistant
Alex Tepper .... production assistant
Skylar A. Wilman .... insurance broker

Production CompaniesDistributorsOther Companies

Additional Details

Also Known As:
"POM Wonderful Presents: The Greatest Movie Ever Sold" - USA (complete title)
See more »
Rated PG-13 for some language and sexual material
90 min
Ireland:12A | Singapore:PG13 | USA:PG-13 (certificate #46706)

Did You Know?

The soundtrack includes Moby's "Run On" from the album "Play", the first album ever to have all its tracks licensed for use in movies, TV shows and commercials.See more »
Movie Connections:
References "The Simpsons" (1989)See more »
Carmen Suite No. 2See more »


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13 out of 14 people found the following review useful.
Ad Nauseam - Morgan Spurlock cashes in on commercialism, 11 November 2011
Author: Ezra Winton from Canada

At the 2011 Hot Docs opening and Canadian premiere screening of Morgan Spurlock's POM Wonderful Presents the Greatest Movie Ever Sold the peppy logo-clad filmmaker told the audience his film will have the effect of changing the way we look at advertising, TV, and films. Maybe Spurlock has been hanging out with a different crowd recently, because his grasp of audience intelligence—especially a doc audience—is certainly off the mark in terms of advertising savvy. While his film, as hilarious and entertaining as it is, won't be affecting the way I look at advertising, it definitely changes the way I now look at Morgan Spurlock.

Spurlock is a master story-teller to be sure, and this was readily apparent in one of the funniest, rollicking Q&As I've had the pleasure to sit through. Story after story rolled off his lips in all manner of imitation and animation – and had pretty much all in attendance slapping knees and grabbing sides in fits of laughter. His 2004 doc-buster hit Super Size Me told the story of one man's experiment to eat only McDonald's food while suffering the consequences. His 30 Days television series was a masterpiece jewel in the cheap tin crown of reality television fare. With all these storytelling accomplishments and talent under his belt his most recent work, a 90 minute celebration of advertising, marketing and commercialization bereft of any engaging narrative, comes as a whopping disappointment.

Don't get me wrong – if you want funny, entertaining, inquisitive Spurlock you'll get your dose in this documentary about sponsorship in film. But if you're looking for critical analysis or an investigative lens you'll be very disappointed. Spurlock's film is the ultimate postmodern documentary – a film paid for by corporate sponsors about the business of financing films through corporate sponsorship. On the surface it's a great idea, but Spurlock doesn't scratch that surface to reveal the real "inner workings" of the business or the consequences of a social reality dominated by advertising and marketing. As one audience member said to him, the film is all joy – where are the questions? Spurlock, predictably upbeat responded that if the audience is uneasy about these things after watching The Greatest Movie Ever Sold than the film has done its job. Right.

As a postmodern self-reflexive work there is surprisingly little self-reflection in PWPTGMES. Spurlock is in almost every frame of the film – flogging his film idea to ad execs, flogging products, and making light of critical voices like Ralph Nader. Between getting free stuff, zipping around the country meeting rich people (why Donald Trump's opinion was sought in this film remains a mystery), and drinking litres and litres of POM juice, Spurlock apparently has little time to really critically explore the nature of what he's doing and what the whole thing is about. Sure he has his moments of wondering aloud if he's going too far down the rabbit hole, but they feel as forced and staged as his meetings with CEOs and marketing gurus (all shot with atrocious camera work it has to be said). One senses that he went into this much like he went into Super Size Me: as a personal challenge and experiment, just to see if he could do it. And, lo and behold, of course he can – he's Morgan Spurlock after all.

The first half of the film had me in stitches as he set up the gag. But by mid-way I was bored of watching Spurlock in predictable scenarios flogging everything from shoes to under-arm deodorant to airlines. I kept waiting for him to go deeper, to really provoke some critical thought on the issue of advertising and marketing. By the end of the film, this craving went unabated, much like my new craving to drink POM juice – thanks to what has to be the best marketing coup for a juice company since Dole colonized Carmen Miranda.

So if you're looking for a funny, intelligent, provocative and critical documentary on advertising and marketing I highly recommend seeking out the wonderful 2004 Czech film Czech Dream. If you want to laugh with and at Morgan Spurlock as he makes a mint from celebrating crass commercialism, check out POM Wonderful Presents The Greatest Movie Ever Sold, that is, if you have the stomach for it.

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Message Boards

Discuss this movie with other users on IMDb message board for The Greatest Movie Ever Sold (2011)
Recent Posts (updated daily)User
What do you think is the best/most obnoxious Product Placement ? Blunderland
A clever concept that's not fully executed cgsports12
I'm Confused keith-kanderski
Was anybody else hoping he'd approach McDonald's? nomen_est_omen_4
i have this strange urge stema-sp
So what? moonlight100
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