Acclaimed filmmaker Morgan Spurlock captures the struggles and triumphs of five modern artisans who vary by trade but share a passion to create. Discover their worlds and be inspired by this vibrant, honest documentary.
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Spurlock's latest high concept documentary comes off as a tough sell
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Shocked at the way big name Hollywood blockbusters can get by by placing brand names in them, and at the way everywhere you turn these days people seem to be trying to sell you something, acclaimed rabble rouser Morgan Spurlock tries to make his own film, selling itself and getting promotion by selling out to as many corporate brand names as he can find. While learning how corporatism has robbed the heart and soul out of everything around him, Morgan finds his own heart and soul come to be ripped out by what he has set out to do.
While the success of his 2004 indie hit Super Size Me could have launched him into the stratosphere and made him something of a cult figure, acclaimed film maker Morgan Spurlock would appear to have stuck to his small scale roots and continued down his path of exposing the dark side of corporations and consumerism. While he can be admired for sticking to the formula that set him down the road he's on, that's not to say his antics can't become tiresome, and I have to admit, despite the interesting concept and his good intentions, I did find myself becoming bored by the goings on in this film.
I never really paid much attention before, but I have started noticing lately how the relentless and aggressive methods of advertising all around us can destroy the heart and atmosphere of wherever they are placed, with some even suggesting it may have played a part in last year's UK riots, so as well as an interesting idea, Spurlock also has a relevant subject matter at hand. It is weird how this doesn't feel it has worked as well as it could have, but the execution and the way he goes about it just fails to work. He ends up feeling not so much a sell out, but a no sale. **
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