The city of Altoona, Pennsylvania was paid to change its name to Pom Wonderful Presents: The Greatest Movie Ever Sold, PA for 90 days. The money went to the city's Police Department budget. The connection to the movie and the city is from a local convenience store chain (Sheetz) from Altoona appears in the movie as one of Spurlock's sponsors for the film. See more »
Morgan Spurlock has delivered a fascinating satire of the process of placing products into movies and the ubiquitous nature of advertising in our society. He takes us inside the process by showing us what it takes to make a movie and to gain corporate sponsorship for it. He allows us to see the process by getting corporations to underwrite his movie about product placement. He uses humor as he did with fast food in Super Size Me - to point to the insidious way into which advertising has slipped into film-making and become a major part of its profit model of film making. He isn't the first one to do this, of course. Feature films like Thank You for Smoking and The Truman Show have pointed out this phenomenon. Steve Colbert has also does so regularly on his show. Still by putting it into a documentary form, Spurlock has taken the critique to a new level. The sponsoring companies will likely benefit through their association with his humorous critique of corporate America. The movie-going public will benefit if they become more cognizant of the pervasive nature advertising in films. Spurlock has shown us yet again that it is much easier to get the public to listen to critiques our economic system if they are delivered with a good-natured sense of humor.
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