This is the greatest movie review ever! It's thoroughly original.
Morgan Spurlock has returned with another documentary--and this one is one of the most original and clever ones I have ever seen. What I liked about it in particular is its nice sense of humor and it did not come off as a preachy agenda picture.
The film begins with Spurlock discussing just how ubiquitous commercials have become in our lives--particularly the phenomenon of product placement in films. His contention in this film is that even tiny independent documentaries COULD pay for themselves if they, too, jumped on the endorsement bandwagon. And so the film chronicles his pursuit of just about any company willing to finance his film. And, in the process he learns about the loss of control and other problems with this. But, throughout, he maintains a wonderfully wicked sense of humor--and many times I found myself laughing--especially at the miniature horse. I don't want to spoil the film, so I won't say any more about the content. But I loved how this film could appeal to anyone on the right, left or in the middle--clever, very well-written and fun. It also had a gentle sense of humor and never took advantage of the products or companies--so instead of laughing at them, he laughed with them....and the audience. See this one.
By the way, the film featured some great graphics and I loved its style. I sure can't wait to see Spurlock's next film. Also, I stayed at one of the hotels that Spurlock approached for an endorsement deal--and they put him and an ad for the movie on each room key card!
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