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The Greatest Movie Ever Sold (2011)

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A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

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1 win & 5 nominations. See more awards »

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Cast

Credited cast:
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Paul Brennan ...
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Rick Kurnit ...
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Mark Crispin Miller ...
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Himself (as Donald Trump)
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Storyline

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Plot Summary | Plot Synopsis

Taglines:

He's not selling out, he's buying in.


Motion Picture Rating (MPAA)

Rated PG-13 for some language and sexual material | See all certifications »

Parents Guide:

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Details

Official Sites:

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Country:

Language:

Release Date:

24 August 2011 (Iceland)  »

Also Known As:

POM Wonderful Presents: The Greatest Movie Ever Sold  »

Box Office

Budget:

$1,500,000 (estimated)

Opening Weekend:

$118,294 (USA) (22 April 2011)

Gross:

$638,476 (USA) (26 August 2011)
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Company Credits

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Technical Specs

Runtime:

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Did You Know?

Trivia

The city of Altoona, Pennsylvania was paid to change its name to Pom Wonderful Presents: The Greatest Movie Ever Sold, PA for 90 days. The money went to the city's Police Department budget. The connection to the movie and the city is from a local convenience store chain (Sheetz) from Altoona appears in the movie as one of Spurlock's sponsors for the film. See more »

Crazy Credits

During the end credits, their is a phone conversation between Morgan and an artist discussing how he will be the "only person with a photo in the end credits"....and he is. See more »

Connections

References Hello Kitty's Furry Tale Theater (1987) See more »

Soundtracks

Sunny Beaches
Written and Performed by Jonathan Zalben
Courtesy of First Frame Music
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User Reviews

 
I'll buy in
25 August 2011 | by (Canada) – See all my reviews

Futurama had an episode that submitted in the year 3000 advertisers will be able to send signals in the air that put commercials into people's dreams. Funny that Ralph Nader mentions sleep as the last place you can go to escape ads. In today's world, they're pervasive. It's a good topic for an amusing and entertaining filmmaker (Morgan Spurlock, who previously had success with his anti-fast food pic Super Size Me). Much as with Super Size Me, Spurlock pulls a stunt; this documentary is funded by product placement.

There are certain limitations inherent in such a project. Make a film against product placement, and the worst offenders will not want to help it. In the end he mostly finds businesses I've never heard of (Ban, Sheetz). So we don't see how the bigger corporations go about product placement. That said, we see a bit of how it works, as Spurlock's sponsors send him contracts making various demands.

At times it seems this movie is more about itself than product placement generally, but we do have some good discussions spread throughout the film. It is true blatant advertising is insulting, yet the film poses the question of whether subtle advertising is more dangerous. The presentation is funny, including with the Mane 'n Tail material. (Why didn't that company pay for the publicity? They even got a Wikipedia page because of this movie). The film has some good music and I can testify that it looks great on Blu-ray. The Greatest Movie Ever Sold may not be the greatest documentary, but it's worth a look.


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