Director Morgan Spurlock analyzes the world of product placement and advertising in film, transportation, and cities, but in an ironic twist, needs sponsors of his own to finance the film.
He's very gleeful in giving the film a quirky, humorous tone (Especially commercials for his sponsors that randomly interject every now and then), but I think he was so focused on the humor of his film, he didn't properly tune his information.
The facts come fast and furious, and are very dense in explanation. Spurlock adds a seemingly endless trail of self references and humor, when he should be drawing more focus on his points within the film. And on top of that, none of it is really all that enlightening.
Hopefully I find better documentaries this year, because after an unusual high from last year, this year starts off not with a bang, but more of a whimper.
**1/2 out of ****
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