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The Greatest Movie Ever Sold (2011)

PG-13  |   |  Documentary, Comedy  |  24 August 2011 (Iceland)
6.6
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Ratings: 6.6/10 from 12,569 users   Metascore: 66/100
Reviews: 45 user | 131 critic | 34 from Metacritic.com

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

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Cast

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Storyline

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Plot Summary | Plot Synopsis

Taglines:

He's not selling out, he's buying in.


Motion Picture Rating (MPAA)

Rated PG-13 for some language and sexual material | See all certifications »

Parents Guide:

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Details

Official Sites:

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Release Date:

24 August 2011 (Iceland)  »

Also Known As:

POM Wonderful Presents: The Greatest Movie Ever Sold  »

Box Office

Budget:

$1,500,000 (estimated)

Opening Weekend:

$118,294 (USA) (22 April 2011)

Gross:

$638,476 (USA) (26 August 2011)
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Company Credits

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Technical Specs

Runtime:

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Did You Know?

Trivia

The soundtrack includes Moby's "Run On" from the album "Play", the first album ever to have all its tracks licensed for use in movies, TV shows and commercials. See more »

Connections

Featured in The Wright Stuff: Episode #16.35 (2011) See more »

Soundtracks

Montagues and Capulets
Written by Sergei Prokofiev
Performed by Ukraine National Symphony Orchestra
Courtesy of Naxos
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User Reviews

 
Where's the Beef?
1 May 2011 | by (Dallas, Texas) – See all my reviews

Greetings again from the darkness. This is billed as "a documentary about branding, advertising and product placement that is financed and made possible by branding, advertising and product placement". My issue with the movie is that it's not really ABOUT anything! It's really more of a "How To Raise Money For Your Movie By Selling Advertising". And that does have some funny scenes and provide a glimpse into how the leaders of companies think.

Morgan Spurlock hit the big time in 2004 with his Oscar-nominated "Super Size Me", in which he filmed himself eating only McDonalds food for a full month. The difference in that movie and this one is that previously, he did much research and explained to the viewer the significance of cause and effect. In this most recent film, he promises insight into the abundance of product placement in the entertainment world, but really we get only a mish-mash of images and scenes.

The segments can be divided into these categories: conference room presentations, celebrity talking heads, industry experts, and Mr. Spurlock's own ruminations. Each of these segments are entertaining ... heck some are laugh outloud funny ... but in the end, we are left holding an empty bag. We have no more understanding of product placement than when we started. What we do have is a better feel for how desperate companies are to find new ways to advertise their products.

Some of the products featured in the film are: Hyatt, Jet Blue, Mini Cooper, Merrill shoes, Sheetz (gas and convenience) and of course, Pom Wonderful - the 100% pomegranate juice whose President and Owner ends up spending $1 million for above the title sponsorship. Some of the talking heads include Ralph Nader, Noam Chomsky, Paul Brennan and Donald Trump. We get brief chats with film directors Peter Berg, Brett Ratner and Quentin Tarantino. Throw in a couple of lawyers, musicians and some industry experts and you get the impression that Spurlock did his homework.

I have spent some time thinking about this and I will stick to my conclusion. What the movie doesn't do is provide any insight or detail into what drives product placement in entertainment. However, the movie does a decent job showing us how presentations are made to advertising managers at companies, and it leans heavily on Mr. Spurlock's often-hilarious viewpoint of situations (Mane & Tail shampoo). When you get right down to it, isn't this just a glimpse at one segment of capitalism? When you have a product to sell, you are constantly looking for the most effective way to advertise that product to potential customers. Sorry, that's not insight, that's just Marketing 101.


51 of 67 people found this review helpful.  Was this review helpful to you?

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