The Greatest Movie Ever Sold (2011)

PG-13  |   |  Documentary, Comedy  |  24 August 2011 (Iceland)
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Ratings: 6.6/10 from 12,834 users   Metascore: 66/100
Reviews: 45 user | 131 critic | 34 from

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.


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1 win & 4 nominations. See more awards »



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Credited cast:
Paul Brennan ...
Rick Kurnit ...
Mark Crispin Miller ...
Himself (as Antonio Reid)


A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Plot Summary | Plot Synopsis


He's not selling out, he's buying in.

Motion Picture Rating (MPAA)

Rated PG-13 for some language and sexual material | See all certifications »

Parents Guide:



Official Sites:




Release Date:

24 August 2011 (Iceland)  »

Also Known As:

POM Wonderful Presents: The Greatest Movie Ever Sold  »

Box Office


$1,500,000 (estimated)

Opening Weekend:

$118,294 (USA) (22 April 2011)


$638,476 (USA) (26 August 2011)

Company Credits

Show detailed on  »

Technical Specs



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Did You Know?


The city of Altoona, Pennsylvania was paid to change its name to Pom Wonderful Presents: The Greatest Movie Ever Sold, PA for 90 days. The money went to the city's Police Department budget. The connection to the movie and the city is from a local convenience store chain (Sheetz) from Altoona appears in the movie as one of Spurlock's sponsors for the film. See more »


References Shrek (2001) See more »


Carmen Suite No. 2
Written by Georges Bizet
Performed by London Festival Orchestra
Courtesy of Chicago Music Library and HD Music Now
by Arrangement with Manhattan Production Music
See more »

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User Reviews

Cleverly making you feel like an idiot!
15 August 2011 | by (United Kingdom) – See all my reviews

The Brilliant thing Morgan Spurlack does with this movie, is he throws in your face, what advertisers and movie executives have hidden, (in some case very poorly) in the movies they produce. The Transformers all being GMC for example. Spurlack satirises the whole idea of advertisements and sells out his own film in the process, though he sells out only to buy in, so he doesn't really sell out. Its this ingenious and hilarious concept to the movie which makes you think "holy cow I'm an idiot" and Morgan pushes his film to show the manipulative ways of commercial giants. Another clever trick Morgan uses is the, documentary within a documentary style. The film follows Morgan as he attempts to get advertising for his film which is going to be a documentary on advertising. So essential what we see is the pre-production of a movie which then becomes the movie. This gives a real insight in to how the big Hollywood blockbusters are able to get such high budgets by selling to advertisers.

This film only really appeals to people who are interested in how the media is able to have control over consumers, as we are pretty much witnessing a prolonged documentary on how Morgan Spurlock can find a million dollars to make a pretend movie.

A cleverly put together gem that manages to patronise an audience in to realising just how we can be manipulated by the big name brands.

21 of 28 people found this review helpful.  Was this review helpful to you?

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