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The digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunities. But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era. Written by
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A Film about Hope, Fear and Digital Culture
As a producer of A Design Film Festival, it has been a privilege to preview the films that we screen for the festival.
Today, I sat down to PressPausePlay and for the first time, found the need to put into words what this film has done for me.
This is possibly the most relevant and important film made in our time about our time.
PressPausePlay has beautifully connected the dots of how subconsciously yet drastically, technology has changed the way we do things.
Anybody can play an instrument, anybody can operate a camera and anyone can use a software. It is no longer simply about the craft. It is about the idea, the process and the final experience which we deliver. How do we continue to do what a million other people around the world can do and not get lost in the noise? That is the true challenge of our time.
There has been no better and more exciting or worst and terrifying a time to be a maker, do-er or creator.