A Nike commercial that highlights the cultural impact of soccer around the world.

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(as Alejandro González Iñárritu)
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Cast

Credited cast:
Honorah Bourton ...
Lady in Waiting
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Himself
Fabio Cannavaro ...
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Jeannette Charles ...
Didier Drogba ...
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Cesc Fàbregas ...
Himself
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Lord Chamberlain
John Grover ...
Usher
Andrés Iniesta ...
Himself
Manh Hai Le ...
South Korean National Footballer
Franck Ribéry ...
Himself
Ronaldhino ...
Himself
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Himself
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Himself
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A Nike commercial that highlights the cultural impact of soccer around the world.

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Genres:

Short | Sport

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Release Date:

20 May 2010 (UK)  »

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Budget:

£30,000,000 (estimated)
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Aspect Ratio:

2.35 : 1
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22 January 2016 | by (Berlin, Germany) – See all my reviews

"Write the Future" is a 3-minute Nike commercial directed by (the not yet) Best Director Academy Award winner Alejandro González Iñárritu back in 2010. It basically shows us the impact that football/soccer has on our culture and society in terms of films, baby names or stock market crashes. Also, to extent this to sports in general I assume, they threw in a random reference to the NBA and Kobe Bryant. Spectavular effects, loud music etc makes this a watch that can very well be describe by style over substance. The inspirational title is almost cringeworthy. I quite like the filmmaker behind this, but here he certainly was not at his best yet or was simply not allowed by Nike to make this a creative film that excels beyond special effects. The reference about Gael Garcia Bernal playing Cristiano Ronaldo was really the only somewhat entertaining aspect from the three minutes. Not recommended.


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