North American box office for the year declined 2.55% to $11.09 billion, Nato said Wednesday. That figure was slightly lower than the $11.12 billion estimate released at the end of the year by box office tracker comScore.
Nato pointed to a summer shortfall without naming titles as the key reason for the declines. The summer saw several high-profile titles such as “The Mummy,” “Baywatch,” “Transformers: the Last Knight,” and “The Dark Tower” perform well under expectations.
“2017 highlighted once again the importance of a balanced, 52 week movie calendar,” Nato said. “A record Q1 (in box office and admissions) was offset by a disappointing summer, with a range of sequels that were not embraced by audiences in the numbers we are accustomed to. Summer 2017 was 92 million admissions short of summer 2016. An