2 items from 2013
If Red Bull gives you wings then Outside Television will be flying high for at least 45 more hours.
Outside TV — born of active-lifestyle magazine Outside — and Red Bull Media House have expanded their programming partnership for 45 more hours of original shows in the form of five new series and feature documentaries that will be rolled out within the next few weeks.
The two adventure houses inked their first deal in June 2012 when the energy drink company supplied four exclusive series and other primetime features for the independent channel’s weekly “Outside Film Festival.”
On the heels of the one-year anniversary of Austrian skydiver Felix Baumgartner’s record-breaking leap from space, the net will air three new documentaries focused on Baumgartner and his daredevil stunts. “Mission to the Edge of Space,” a behind-the-scenes look at Baumgartner’s Red Bull Stratos mission and the undisclosed challenges he overcame, premiers in January 2014.
- Maane Khatchatourian
Madrid — Dietrich Mateschitz, the billionaire owner of Austrian energy drinks company Red Bull, has said that he’d like to spend two days a week thinking up wacky ideas to promote his company’s energy drink.
One Red Bull ruse was sponsoring fellow Austrian Felix Baumgartner’s record-breaking skydive last October.
On Monday, however, Spain’s San Sebastian Film Festival announced a new joint initiative with Red Bull Media House that doesn’t look heart-in-mouth crazy at all: Savage Cinema, a new fully-fledged section at San Sebastian, which will showcase the latest and best action sports and adventure movies.
For the film biz, Savage Cinema also has wider implications. Red Bull Media House and San Sebastian both crave a cherished but »
- John Hopewell
2 items from 2013
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