Twelve celebrity city slickers, fresh out of their limousines, are pitted against each other in the harsh Arizona desert. Here they have to endure ranch life and learn mad cowboy skills in order to win daily competitions, ranging from the serious, such as barrel racing, lassoing and bull riding to the insane, such as guess-a-turd, shooting fish in a barrel and cow tipping. At the end of each episode, the battle is decided with the mother of all games: The Cattle-drive Race. And the loosing team? Well, they're tarred an feathered, for real!