The general scuttlebutt within the Madison Avenue advertising world is that Ted Chaough is the next Don Draper, and that Ted's firm, Cutler Gleason & Chaough (CG&C), is stealing all the accounts from Sterling Cooper Draper Pryce (SCDP), the latest being Clearasil. Although not quite the truth, the perception that CG&C is the up and coming ad agency may make life tougher for an already struggling SCDP. Pete has connections for what may be the next big account up for grabs, Honda Motorcycles, worth $3 million in potential billings. Don wants everyone dealing with the account at SCDP to brush up on their Japanese etiquette as the leg up for the firm in nabbing the account. Ted lets Don know that CG&C is also in the running for the lucrative business. Everyone in the know in the ad world seems to want the account, except for Roger, who has strong remembrances of his time in the last world war. When Roger makes a move that may jeopardize the account before they even get it, Don comes up ... Written by
Did You Know?
Roger's negative, WWII-based reaction to the prospect of doing business with a Japanese company is a reference to Jerry Della Femina's seminal 1970 memoir about the 1960s advertising industry, From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War, which was a major influence on "Mad Men." Della Femina's book title came from a meeting he had at his agency in which he and his colleagues were discussing possible taglines for their Panasonic account, and he jokingly came up with "Panasonic: From Those Wonderful Folks Who Gave You Pearl Harbor." See more
When Roger, in his office, still angry about the company attempting to do business with a Japanese company, is talking to Joan, he relates briefly about his time on a U.S. Navy ship, a destroyer. He starts talking about "a young PFC" (private first class). This rank does not exist in the U.S. Navy. Also, while some Navy ships had a Marine Corps contingent aboard (This rank does exist in the USMC), destroyers did not. See more
[Reading aloud from a piece of paper
"The man is shamed by being openly ridiculed and rejected; it requires an audience."
What is that, fortune cookie?
It's from that book you were all supposed to read.