Mad Men: Season 4, Episode 4

The Rejected (15 Aug. 2010)

TV Episode  -   -  Drama
8.4
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Reviews: 3 user | 5 critic

Peter finds out that he will become a father, and has to break some bad business news to his father-in-law. Meanwhile an office focus group study for a client has some unintended personal consequences for Don.

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Sally Draper (credit only)
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Storyline

With the firm now handling the Ponds cold cream account, Pete is given the news that they have to let go of Clearasil - an account only half the size - despite Pete's connection to the account through his father-in-law, Tom. Pete is directed to tell Tom the news by the start of the next working day. However, Pete's news to Tom is overshadowed by news Tom has for Pete, which makes Pete forget about his task, at least for the time being. Once the news of what Tom told Pete makes the rounds at the office, everyone seems happy for Pete, with perhaps the exception of Peggy, who finds the news somewhat bittersweet. With Ponds, Fay - oops, Faye - holds a focus group with the younger secretaries of the firm. Don, Freddy and Peggy, viewing the focus group behind a two-way mirror, find the focus group illuminating, but for Don having to do with an issue not associated with the product. This revelation during the focus group leads to a frank discussion between Allison and Don. Meanwhile, Pete ... Written by Huggo

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Drama

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15 August 2010 (USA)  »

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Trivia

Action takes place around February 21, 1965, the day Malcolm X was assassinated (Peggy mentions that "Malcolm X was shot last Sunday"). See more »

Goofs

When Pete goes home to see Trudy after learning of her pregnancy, Pete's lips do not move and the voice is obviously not his when he calls her name. See more »

Quotes

Fred Rumsen: How did this get so sad so fast?
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Hints of Things To Come
6 June 2011 | by (United States) – See all my reviews

First, there is a focus group run in Don's office with a group of the young secretaries including Don's about Ponds Cold Cream. As the group goes along, Don's Christmas Present comes unwrapped as she breaks down and starts crying in the group and has to leave. It seems Don enjoyed the recreation with her on Christmas Eve but she was in love with Don and wanted much more the the exercise.

By the time this episode is over, Don has lost a secretary and has an old lady wearing a terrible wig in her place who yells everything at everybody because she can't hear well.

Peggy, who always seems to be turning on guys, first finds out about Pete's wife being pregnant and then gets angry pounding her head on the desk. Then, Peggy goes to a party where a girlfriend tries to hit on her. The only thing that stops this is there is lots of grass at the party and after Peggy gets high, the cops show up too soon for anything to happen. While hiding on the cops in a closet with a guy, the guy starts hitting on her too. A busy party to be sure.

Pete finds out about his wife being pregnant from his father-in-law, and then finally manages to turn the situation to his advantage by asking him for the entire Vicks account to try and help the struggling firm he is now a partner in after having to give up Clearasil because of the Ponds account coming in which is a bigger account for the same money.

There are some major emotions for Don with his secretary blowing up and throwing something at him in the office after her breakdown in the group. Between that and all his other events lately, he is on a tight rope.


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