The partners try to keep their cool after they discover that Roger has lost their biggest account, Peter's wife goes into labor, and Don tries to convince Faye to compromise her ethics to drum up new business.



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Episode cast overview, first billed only:
Betty Francis (credit only)
Lane Pryce (credit only)
Sally Draper (credit only)


Despite Peggy's less than friendly last encounter with Abe, the two begin a relationship following a chance social outing with Joyce. Stan can smell Peggy's resulting sexual energy. Unaware of Abe, Stan tries to exploit what he sees as Peggy's want for sex. And Trudy has gone into labor. But as Peggy states, when something good happens, something bad always happens. The bad is the rumor of Lucky Strike abandoning SCDP, which comes into the firm through the back door i.e. not from Roger, the one and only person in the firm dealing with that account. But once the rumor spreads amongst the partners, Roger does confirm the rumor but does whatever he can to hide the fact that he's known about Lucky Strike leaving for some time. The loss of this account potentially could mean the end of SCDP, especially if this news makes current and potential clients feel uncertain about SCPD's future. The partners try to put on a brave face to the staff, who are asked to be more diligent than ever with ... Written by Huggo

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lingerie slip | See All (1) »




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Release Date:

3 October 2010 (USA)  »

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Aspect Ratio:

16:9 HD
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Did You Know?


As Joan and Roger hug in her apartment, the position of her head keeps changing between shots. See more »


Don Draper: Every day I tried not to think about what would happen if this happened.
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User Reviews

Crisis at the agency
13 June 2011 | by (New York) – See all my reviews

The big secret about Lucky Strike leaving the agency comes to haunt Roger big time. Kent Cosgrove learns about the fact at a dinner where a colleague stops by to tell him. Ken goes to see Pete Campbell, who is at the hospital where Trudy has been taken with labor pains. Pete goes into a panic, excusing himself to go see Don Draper, who has not been told anything by Roger.

Bert Cooper wants Roger to be on the first plane to Raleigh to talk some sense into Lee in considering what he is about to do. Roger never goes, he calls from his room as the Statler pretending the decision is irreversible. That does not mean he does not call Joan to tell her what is going on and asking her to come to the hotel.

Peggy has a new boyfriend, Abe. As they return from the beach, she takes her to her apartment. ABe is shocked at the way Peggy's room looks, but the sexual attraction proves to be stronger. Peggy, arriving to work late, misses most of Bert Cooper's announcement to the staff and at the changes at the agency. Don asks her to do the Playtex presentation. Everyone must come to the help of the agency.

Later on, Faye Miller stops at Don's office. She notices how tense he is. She is concerned, when Don asks her to get her influence in drumming new business for the agency, something that upsets her greatly because she is unprepared to compromise her integrity as an independent source for the people she advises. Faye leaves in a frenzy, after all, how can Don use her? Things are getting uglier as different clients begin to cancel their accounts. Don has no idea how to contain the hemorrhage at the heart of the business. Later on, his secretary, Megan comes to say good night, bringing him files he wants to go over. One thing leads to another, and they have sex at the office. When Don gets home that night he finds Faye trying to slip a note under his door. Still upset, Don asks her to come in. In her note, she has arranged for a meeting with Heinz as a prospective client for the agency.

Directed by Phil Abraham, this was another good episode of the series. Written by Erin Levy, the chapter is charged with emotion as the end appears to be closer than anyone could have predicted. Loyalty is the main idea behind the action, as companies react at the possibility of having the agency go under. The other main idea is about how Don wants to use Faye, however good intentioned he is, because of the desperation of getting new business for the agency.

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